Real estate marketing: how to get more leads from search engines
Looking for innovative real estate marketing ideas to get more leads? Serpstat tools provide insights and data to develop a real estate promotion strategy. Rank your website higher on search engines. Get more qualified organic leads from local search results. Receive inquiries and sales from your target market. Make it real with Serpstat!
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Looking for a search marketing tool for the real estate industry?
Discover how a go-to platform, Serpstat can help industry experts overcome the challenges they face every day with internet marketing:
Proven marketing tools for the real estate sector
Real estate SEO keywords to dominate the market
How customers will find your website? Collect top keywords, related queries, search suggestions, and keyword patterns, relevant to your industry. By using them in your content and ad campaigns, you will drive more traffic to your website. Discover market-specific search queries used by renters and home buyers and analyze their marketing metrics: search volume, competition, cost per click:
● Generic queries: real estate, find a realtor, home for sale.
● Local and hyperlocal keywords: “city name” real estate or “city name” homes for sale.
● Brand or agency-related semantics: “agency name” reviews
Comparative market analysis in real estate
The best way to pick strategies that work and predict results in a particular market is to analyze your competitors. You can compare competitors' traffic, research keywords, backlinks sources, and top pages of industry leaders.
● Analyze all organic keywords of your competitors.
● Identify what makes your competitors succeed by analyzing their top-ranking pages.
● Make a detailed domain comparison to a competitor.
● Find out which pages get the most backlinks.
Local search and reputation management
Local SEO maximizes your online visibility and attracts organic users in the local search results. Local rankings are even more important than global results for a real estate company.
● Manage your real estate company's profiles on Google Business, Yelp, Facebook, Instagram, Apple and Google Maps, TripAdvisor, Uber, and other listings.
● Respond to reviews about your company, pay attention to negative feedback, and engage with customers.
● Compete with market leaders with well-written profiles using tool recommendations and performance insights.
Real estate rank tracking
You can improve your real estate site's performance by tracking positions in different regions and search results types.
● Add priority keywords to generate traffic and leads for the site.
● Track search queries with certain pages to prevent keywords cannibalization.
● Review the top 100 SERPs to analyze competitors.
● Compare mobile, desktop, organic, and paid search results.
Additional real estate marketing solutions
Keyword and backlink opportunities, competitors' online strategy, daily rankings and SEO-related issues. A pack of tools for reducing your time on SEO tasks
FAQ
Why do real estate agents need SEO?
Real estate agents need SEO because it helps them reach more potential clients in their local area. Better rankings allow real estate agents to stand out in a local market, differentiate themselves from competition, and strengthen their reputation as an expert in the field. SEO also gets them ahead of the competition and provides them with an opportunity to acquire leads that they would have otherwise missed.
Is SEO good for realtors?
Yes, SEO is an important tool for realtors to increase their visibility in the market and to strengthen their online presence. It can help to rank higher in the search engine results and improve online reputation. It also helps realtors to increase the amount of qualified traffic to their website, which can lead to more sales.
What is SEO in real estate?
SEO (Search Engine Optimization) in real estate is the process of optimizing content for maximum organic visibility on SERPs. SEO efforts in real estate include optimizing a website or blog for certain keywords and phrases to ensure that when potential buyers or sellers search for terms related to real estate, they are directed to your website or blog. This involves creating high-quality, targeted content, optimizing on-page elements, building authority and visibility with back-linking, and optimizing local listings.