Keyword Research Tool
- Analyze millions of keywords in a few clicks
- Collect competitor's most successful keywords
- Get useful metrics such as monthly search volume, keyword difficulty, CPC and other
- Export data to any convenient format
Importance of Keyword Analysis
- Connect with real needs and identify the questions and problems your audience is actively searching for.
- Drive qualified traffic and prioritize terms that attract visitors most likely to convert.
- Uncover content opportunities, spot gaps in your content and create pages that fill them.
Keyword Research Tool Advantages
- Keywords and keyword suggestions from 230 countries in Google
- Our SEO keyword databases contain over 7 billion keywords
- Find the best keywords for your website
Keyword Analysis Metrics
Search Volume
Estimate demand by checking how often a keyword is searched each month.Keyword Difficulty
Evaluate how hard it will be to rank on page 1. Balance ambition with realistic targets.Competition
Understand who’s already ranking and how authoritative their sites are.Search Intent
Segment keywords by user need—informational, navigational, commercial investigation, or transactional.CPC & Commercial Value
Estimate the cost-per-click and commercial potential for paid campaigns.
Try Keyword Research and over 50 other marketing tools
Get access to all the tools and features of paid plans for 7 days without charges. Cancel anytime.
Keyword Gap Analysis
- Analyze the winning keywords your competitors rank for, and compare keyword profiles to find keyword gaps and traffic potential
- Find competitor's keywords intersection
- Compare competitors keywords side-by-side, identify common and unique keywords for each analyzed site
Create an effective content plan
The search questions tool will show the interests and needs of the target audience. These are ready-made headlines for articles on your blog. Use the obtained data to form the content plan of the site.
Analyze Your List of Keywords
- Get the volume, difficulty, cost, PPC competition, number of results
- Export popular keywords and run ads based on them
- Integrate keywords into Rank tracker projects
- Increase traffic by choosing keywords with the best metrics
Decoding Search Intent
- Informational (what is SEO)
- Navigational (Serpstat login)
- Commercial (best SEO tools comparison)
- Transactional (buy Serpstat subscription)
450+ reviews
150+ reviews
150+ reviews
150+ reviews
Keyword Explorer FAQ
What is keyword research?
Find which keywords your target audience uses when searching for your products using Keyword research tool. It helps to avoid creating content about things that are not searched for, and prioritize it to the topics that are interesting for your potential visitors or customers by analyzing and comparing the keywords.
How does Keyword Difficulty (KD) impact my SEO strategy?
KD estimates the effort required to rank on page 1. Use Keyword Difficulty Checker to balance long-term goals (high-difficulty keywords) with quick wins (low-difficulty, long-tail keywords).
What core metrics should I focus on first?
Start with Search Volume and Keyword Difficulty, then layer in Competition, Intent, and CPC to fine-tune your list.
How do I track keyword performance after implementation?
After selecting your target keywords, monitor rankings and traffic with Serpstat’s Rank Tracker tool to measure progress and optimize over time.
How to use Keyword Research Tool?
Just enter the keyword you need to the search bar and get the detailed report right at your hands. You can try our Keyword Research tool for free on a 7-day trial.
Get access to Keyword Research and other SEO tools for free
Get access to all the tools and features of paid plans for 7 days without charges or use 10 free searches daily on Freemium. Cancel anytime.
What professionals say about our tools
For my use, there is much to like about Serpstat. I really like the site audit tool and information I can gather on competitors.
Most of all, I like all of the training and support they provide.
I love that it tracks SEO over a time period tracking keyword growth across your site and competitors over time. I'll leverage it
on client meetings to show how their current SEO guy is failing.
Helps you understand how your site and sites belonging to competitors are performing in paid and organic search, and what to do about things you want to improve.
Serpstat is another comprehensive keyword research tool that I discovered recently. They've done some really good work when it comes to helping us identify winning keywords.