The Future Of Search: Optimizing For Everything, Not Just Search Engines & An Interview
With Kevin Gibbons
With Kevin Gibbons
Kevin Gibbons' talk was all about the future of search, and it's something I am excited to share with you on our blog.
He's graciously agreed to chat with me about where he sees the search is going. This post is some kind of a mix of the fragments from Kevin's talk and the thoughts he shared with me after it. Hope you'll enjoy it as much
as I did :)
If we're not thinking about it as it's not mainstream and not popular today, it means that when it does get popular, we could be left behind. So my advice is to focus on what works today as if you go to prioritize your work by value. The voice search still won't be top of the list, but if you ignore it completely, you could be left behind. So that's why I think it's worth invest in a bit of time into just experimenting. I've always learned just by trying to do things myself making mistakes most of time and learning from it. So the more curious you can be in just keep things going, and some of them will pay off. It might be things that are interesting to learn about, but it doesn't actually take off. But unless you try a few things like that, no one knows what the future has in store basically.
And then to answer your question, yes some industries will be more topical than others to voice queries. Certainly, if you're kind of predicting weather, for example, that is should be front of mind for you today. But if you're an owner of a B2B business, it might not be something you should be concerned about right now, but again it doesn't mean you completely ignore it.
That should help you make the decision on where you're going.
And when you fill it up to a marketing perspective, the marketer's challenge is to create the content that is triggered for that question and then to be the most engaging experience to make people's eyes light up and want to go there. So if you can look at it that way, it still requires VR taking off. How heavily mobile phone brands, like Apple for example, will promote VR headsets along with their devices, it would take whether that goes mainstream or not. If it does, I can see here a big use and popularity behind it. But even today it's a big if as to whether people will start using VR and AR much more frequently, but that's a marketing angle behind it definitely.
I look at this at two different ways. From SEO side it's frustrating, because if you're number one and you've overnight lost all of your traffic as there's no longer organic results, just one box. And actually from a searcher perspective, I think it's quite a good result and it it makes sense. Let's consider an example. I landed in Kiev yesterday, when I landed I wanted to know what the time was. I didn't want to an opinion, so I wanted to one correct answer.
P.S. Honestly speaking, it was my first experience with recording a live video-interview and I was very nervous. So don't judge the quality, please.
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