Keyword Research Tool
- Analyze millions of keywords in a few clicks
- Collect competitor's most successful keywords
- Get useful metrics such as monthly search volume, keyword difficulty, CPC and other
- Export data to any convenient format
Importance of Keyword Analysis
- Connect with real needs and identify the questions and problems your audience is actively searching for.
- Drive qualified traffic and prioritize terms that attract visitors most likely to convert.
- Uncover content opportunities, spot gaps in your content and create pages that fill them.
Keyword Research Tool Advantages
- Keywords and keyword suggestions from 230 countries in Google
- Our SEO keyword databases contain over 7 billion keywords
- Find the best keywords for your website
Keyword Analysis Metrics
Search Volume
Estimate demand by checking how often a keyword is searched each month.Keyword Difficulty
Evaluate how hard it will be to rank on page 1. Balance ambition with realistic targets.Competition
Understand who’s already ranking and how authoritative their sites are.Search Intent
Segment keywords by user need—informational, navigational, commercial investigation, or transactional.CPC & Commercial Value
Estimate the cost-per-click and commercial potential for paid campaigns.
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Keyword Gap Analysis
- Analyze the winning keywords your competitors rank for, and compare keyword profiles to find keyword gaps and traffic potential
- Find competitor's keywords intersection
- Compare competitors keywords side-by-side, identify common and unique keywords for each analyzed site
Keyword Research Options
Keyword Planner Alternative
- Analyze and find the most profitable keywords for SEO and advertising with a website keyword analysis tool.
- Check the keyword difficulty and find ranking opportunities.
- Estimate keywords costs and plan your ad budget effectively.
- Find the top-performing content, keywords, and ads samples for your topic.
Create an effective content plan
The search questions tool will show the interests and needs of the target audience. These are ready-made headlines for articles on your blog. Use the obtained data to form the content plan of the site.
Analyze Your List of Keywords
- Get the volume, difficulty, cost, PPC competition, number of results
- Export popular keywords and run ads based on them
- Integrate keywords into Rank tracker projects
- Increase traffic by choosing keywords with the best metrics
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Keyword Explorer FAQ
What is keyword research process?
Find which keywords your target audience uses when searching for your products using Keyword research tool. It helps to avoid creating content about things that are not searched for, and prioritize it to the topics that are interesting for your potential visitors or customers by analyzing and comparing the keywords.
What is the purpose of keyword research?
The main purpose of keyword research is to attract the audience with the content, services, or products that they are searching for.
What is keyword niche research?
Niche research helps you reach a more targeted audience. Niche keywords are specific to each company or even a product. They are sometimes referred to as long-tail keywords, and usually, they contain 3 or more words — they are more specific and bring more accurate visitors to your site. They are as effective for your SEO strategy as short-tail keywords, which are more general.
How can I find my niche?
If you want to find your niche, start from small things — identify the category your website is working with. Then, try to narrow it down to a more specific field, but not too much so as not to miss out on a potential audience.
How to use Keyword Research Tool?
Just enter the keyword you need to the search bar and get the detailed report right at your hands. You can try our Keyword Research tool for free on a 7-day trial.
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What professionals say about our tools
For my use, there is much to like about Serpstat. I really like the site audit tool and information I can gather on competitors.
Most of all, I like all of the training and support they provide.
I love that it tracks SEO over a time period tracking keyword growth across your site and competitors over time. I'll leverage it
on client meetings to show how their current SEO guy is failing.
Helps you understand how your site and sites belonging to competitors are performing in paid and organic search, and what to do about things you want to improve.
Serpstat is another comprehensive keyword research tool that I discovered recently. They've done some really good work when it comes to helping us identify winning keywords.