Keyword Selection brings you all keywords related to the researched query based on the full-text search.
Keyword Difficulty - a major keyword metric designed to help you figure out what it takes to get to the top spots in SERP for the desired keyword, namely to the positions 1 through 10. The KD is measured on a scale from 0 to 100%, where:
0-20 - low KD;
21- 40 - medium KD;
41-60 - hard KD;
61-100 - super hard
Volume Google -
Volume (last month) - the number of searches for the keyword over the past month
CPC - keyword CPC according to Google Adwords.
Competition - the level of competition on the keyword in paid search according to Google Adwords.
Results - the number of documents returned by the search engine for the query.
Social domains - social media domains that come up in search results for the keyword
Small icons to the right of the keyword show that the search results contain some rich answers like images, videos, maps, knowledge graphs etc. To learn what they mean, hover over them. Also, you can find out the meaning of these icons in the Filters.
Filtering and Sorting
The returned list of keywords can be sorted by:
- search volume in Google Adwords;
- number of results
- competition level;
- number of words in a keyword;
- special elements in SERP
- misspelled keywords;
- presence or absence of specific words in a keyword.
The report can be exported in one of the seven supported formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT. PDF export option supports branded reporting (starting from Plan C, users can upload their own logo to be added to the exported report).