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Keyword Selection brings up all search queries associated with the researched query based on the full-text search.


Keyword Difficulty (1) — a major keyword metric designed to help you figure out what it takes to get to the top spots in SERP for the desired keyword, namely to the positions 1 through 10. The KD is measured on a scale from 0 to 100%, where:

0-20 low KD;

21- 40 medium KD;

41-60  hard KD;

61-100 super hard

Volume Google (2)  keyword's average monthly search volume in the last 12 months

CPC (3) — keyword's CPC according to Google Adwords.

Competition (4) the level of competition on a keyword in paid search according to Google Adwords.

Results (5) — the number of documents returned by the search engine for a keyword.

Social domains (6) social media domains that come up in search results for the keyword

Small icons to the right of the keyword show that the search results contain some additional  like images, videos, maps, knowledge graphs etc. To learn what they mean, hover over them. Also, you can find out the meaning of these icons in the Filters. 

                                         Filtering and Sorting

The search queries can be sorted by:

  • search volume in Google Adwords;
  • CPC;
  • number of results;
  • competition level in paid search;
  • number of words in a keyword;
  • special elements in SERP;
  • presence of place names;
  • misspelled keywords;
  • partial-match keyword.

Data Export

The report can be exported in one of the seven available formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT. PDF export option supports branded reporting (available on Plan C or higher, where users can upload their own logo to be added next to Serpstat logo in the file) and white-label reporting (available on Plan E or higher, where there's only user's logo in the file).  

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