Enter a keyword into the search bar on Serpstat and hit Search. You'll be navigated to the Overview report.
Search Volume - keyword’s monthly search volume
Keyword Difficulty - a major keyword metric designed to help you figure out what it takes to get to the top spots in SERP for the desired keyword, namely to the positions 1 through 10. The KD is measured on a scale from 0 to 100%, where:
0-20 - low KD;
21- 40 - medium KD;
41-60 - hard KD;
61-100 - super hard
To calculate the KD score, we look at top 10 pages for a given keyword. The things taken into account are:
Serpstat Page Rank
Serpstat Trust Rank
Number of domains that have the targeted keyword in page title
Number of URLs that have the keyword in the title.
Competition - level of competition on the keyword in paid search
CPC - keyword’s cost-per-click
Organic Keyword - a few examples of keywords that contain the researched query. A full list is available in the Keyword Selection section.
Ads Keywords - a few examples of paid keywords related to the researched query. A full list is available in the PPC Research section.
Keyword Trends - a chart showing how the keyword is trending over the last year. Serpstat gives it as a percentage of the maximum search volume over the last year.
Keyword Difficulty table that presents Top 10 search results for a given keyword, URLs' backlinks metrics, number of main pages in SERP and number of domains/pages with the targeted keyword in the title.
Competitors in Organic Search - domains that are ranking in top 100 search results for a large number of keywords related to the researched query.
Competitors Graph - the chart displays direct competitors on the keyword. For details on the competitor’s chart, please read the article.
Competitors in Ads - domains that have a large number of paid keywords related to the researched query.
Ads Examples - a few ad examples displayed for the researched keyword.