Some options are limited.

Enter a keyword into the search bar on Serpstat and hit Search. You'll be navigated to the Overview report.

Search Volume - keyword’s monthly search volume

Keyword Difficultya major keyword metric designed to help you figure out what it takes to get to the top spots in SERP for the desired keyword, namely to the positions 1 through 10. The KD is measured on a scale from 0 to 100%, where:

0-20 - low KD;

21- 40 - medium KD;

41-60 - hard KD;

61-100 - super hard

To calculate the KD score, we look at top 10 pages for a given keyword. The things taken into account are:

External Backlinks

Serpstat Page Rank

Serpstat Trust Rank

Number of domains that have the targeted keyword in page title

Number of URLs that have the keyword in the title.

Competition - level of competition on the keyword in paid search

CPC - keyword’s cost-per-click

Organic Keyword - a few examples of keywords that contain the researched query. A full list is available in the Keyword Selection section.

Ads Keywords -   a few examples of paid keywords related to the researched query. A full list is available in the PPC Research section.


Keyword Trends - a chart showing how the keyword is trending over the last year. Serpstat gives it as a percentage of the maximum search volume over the last year.

Keyword Difficulty table that presents Top 10 search results for a given keyword, URLs' backlinks metrics, number of main pages in SERP and number of domains/pages with the targeted keyword in the title.

Competitors in Organic Search - domains that are ranking in top 100 search results for a large number of keywords related to the researched query.

Competitors Graph  - the chart displays direct competitors on the keyword. For details on the competitor’s chart, please read the article.


Competitors in Ads - domains that have a large number of paid keywords related to the researched query.


Ads Examples - a few ad examples displayed for the researched keyword.

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