Enter a keyword into the search bar on Serpstat, select a search engine and hit Search. You'll be redirected to the Overview report.
Search Volume (1) — keyword’s monthly search volume.
Competition (2) — level of competition on the keyword in paid search.
CPC (3) — keyword’s cost-per-click.
Keyword Difficulty (4) — a major keyword metric designed to help you figure out what it takes to get to the top spots in SERP for the desired keyword, namely to the positions 1 through 10. The KD is measured on a scale from 0 to 100%, where:
0-20 - low KD;
21- 40 - medium KD;
41-60 - hard KD;
61-100 - super hard
To calculate the KD score, we look at top 10 pages for a given keyword. The things taken into account are:
Serpstat Page Rank
Serpstat Trust Rank
Number of domains that have the targeted keyword in page title
Number of URLs that have the keyword in the title.
Organic Keyword (5) — some examples of keywords associated with the researched query. The full report on organic keywords is available in the Keyword Selection section.
Ads Keywords (6) — some examples of paid keywords associated with the researched query. The full report on paid keywords is available in the PPC Research section.
Keyword Trends — a chart that shows the keyword popularity over the year. Serpstat gives it as a percentage of the maximum search volume seen throughout the year.
Keyword Difficulty table that presents Top 10 search results for a given keyword, URLs' backlink metrics, number of main pages in SERP and number of domains/pages with the target keyword in title.
Competitors in Organic Search — domains that are ranking in top 100 search results for a large number of search queries associated with the researched keyword.
Competitors Graph — a chart which displays direct competitors on the keyword. For details on the competitor’s chart, please read the article.
Competitors in Ads — domains that have a large number of paid keywords associated with the researched query.
Ads Examples — some ad examples displayed for the researched keyword.