Positions report displays all keywords that the researched domain is ranking for in Top 100 search results.
Position (1) — domain’s rank for a keyword. The green arrow indicates that the domain has improved its rank for the keyword, while the red one means that the domain's position for the keyword has declined. The label New means that it's the first time we noticed this domain to rank for a specific keyword.
Volume Google (2) — keyword monthly search volume according to Google AdWords.
CPC (3) — keyword CPC according to Google Adwords.
Competition in PPC (4) — the level of competition on a keyword in paid search according to Google Adwords.
Results (5) — the number of documents returned by the search engine for a keyword.
URL (6) — the page that is ranking for a keyword.
Small icons beside the keywords show that the search results contain additional elements like images, videos, maps, knowledge graphs etc. To learn what a particular icon illustrates, hover the mouse over it. Also, you can find all icons and their meaning in Filters.
Filtering and Sorting
Domain’s keywords can be sorted by:
- search volume in Google Adwords;
- domain position for a keyword;
- number of results
- competition level;
- number of words in a keyword;
- special elements in SERP
- presence of toponyms;
- misspelled keywords;
- duplicate positions;
- partial-match keyword;
The report can be exported in one of the seven available formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT. PDF export option supports branded reporting (available on Plan C or higher, where users can upload their own logo to be added next to Serpstat logo in the file) and white-label reporting (available on Plan E or higher, where there's only user's logo in the file).