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We suggest you use our tool to automatically track rankings of your and competing sites in the search results.

Test Serpstat Rank Tracker to check the dynamics of changes in the sites' ranking in search engines regularly and automatically.

How to check rankings of your site and competitors on a daily basis?

Collect a keywords database

To track a site's ranking, you first need to collect a database of keywords.

Serpstat will allow you to collect keywords that contain the desired query, similar queries, competitor's semantic core, as well as search queries and questions.

Keyword rank tracking

Regular rank tracking of the site will allow you to solve a list of tasks: to track ranking of your site and competitor sites, collect data on keyword rank tracking in the niche, monitor SERP bounces for certain dates, and compare the progress of niche players. Serpstat allows for:
Rank tracking in organic and paid search results.
Selection of search engines (Google and Yandex) and regions you want to track.
Setting any frequency of rank scanning, as well as rank update "on request".
Keyword grouping by tags to track ranking of sections, categories, page groups.
Selecting the SERP type for the devices to get to your site: mobile and desktop.

Track competitor changes

Track ranking of competitors' sites in the search results to find their strengths and weaknesses, and incorporate their best strategies into your project.
Select relevant competitors based on competitor analysis.
Add other competitors to your project to receive regular reports on their SEO success.
Receive a rank tracking report of competing sites via email to keep up with the competitors' progress.

Analyze the dynamics of changes in ranking

Once you have completed the rank tracking for each keyword, both for individual landing pages and for entire categories, follow these tasks:
Identify which keywords are gaining or losing ranking on your site.
Track ranking by keyword, ranking of competitors' sites to compare traffic distribution, visibility and dynamics of changes within your projects.
Find out which special elements appear in the SERP according to your keywords and adjust your strategy accordingly.

Tasks that can be solved with Serpstat rank tracking

Compare organic and paid SERP for a set of queries and evaluate the prospects for your project
Analyze site ranking and competitors in the keyword pool and the niche
Compare mobile and desktop SERPs
Track several search regions at the same time and compare site ranking
Set tags for a group of keywords and compare a section of your site with a direct competitor
Track the effectiveness of special elements in different types of SERPs and regions
Determine current ranking on any schedule and even daily
The largest Google SERP data and own link index:

Serpstat Key Benefits

domains
1.69 В
ads
28,86 М
keywords
5.2 В
Google databases
230
links
952 В
referring domains
168 М
Track your site's ranking and check your competitors daily, weekly and upon request for desktop, mobile and local SERP in any desired region.

Learn more about SEO and PPC tools in a free 30-minute consultation.

Perform daily rank tracks automatically with Serpstat Rank Tracker

FAQ. Common questions about rank tracking

1. What is site rank?

Site rank is the place that the site occupies in organic search engine results for certain keywords. This term is relative, since you can analyze ranking on a specific page,or on the site as a whole. The webmaster’s task is to track the number of sites in similar niches that link to the promoted site. Often the site’s rank depends on the citation index score, so it is crucial for credible sites to link to the promoted site.

2. How to find out the site’s rank in Google?

In order to track ranking of the site in Google or other search engines, you can perform manual and automatic tracking.

To track ranking manually, the webmaster needs to switch to incognito mode, set a specific query and check the site’s rank in the search results. This is a free and fast way to track ranking, but it allows you to analyze only a limited number of rankings, since tracking an extensive list is time consuming.

Automatic position track, can be performed using specialized tools, such as Serpstat Rank Tracker. By setting a specific domain, you can check data such as:

  • ranking by keywords;
  • competitors’ semantic core;
  • niche top pages;
  • rankings in SERPs of a particular site.

  • You need to set up rank tracking for your tasks by specifying the following parameters:
  • Search engine type: Google or Yandex.
  • SERP type: PPC or organic.
  • Mobile or desktop.
  • Schedule: from daily to any other interval.

3. How to find out the site’s rank in Yandex?

To find out the site ranking in Yandex, you can use both manual and automatic rank tracking. The choice of method depends on the number of keywords you want to analyze.


If the number is limited to 5-10 keywords, you can choose manual analysis: enter a key query in the Yandex search bar and track your site rank in SERP. Carry out the manual rank tracking in incognito mode so that the individual settings of the algorithm do not affect the SERP.


If the task is to analyze ranking for a large amount of keywords or for several projects at once, you should use a specialized service, such as Serpstat Rank Tracker tool.


Enter the domain in the search bar, select the desired search engine (in this case, Yandex), then go to the rank tracking section and set up the project according to the required parameters. Serpstat has the ability to set up tracking according to the frequency you need, as well as rank tracking of competitors.

4. How to track the site’s ranking. What tool to use?

For multi-page sites and commercial projects, track the site’s ranking with the tool: create a project, select the search region, search engine, SERP types and tracking frequency. Use the suggestions and start tracking. Rank tracking allows you to check the search engines broadly. Track your domain and competitor sites that are ranked for the same keywords. Based on the tracking results, you can adjust the promotion strategy to spend wisely and grow traffic. For example, you may discover that your competitors only rank at the top on desktop and are easily surpassed on mobile. Or you may see that the competition in SEO is too stiff, so it may be worth focusing on context.

Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool
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Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.

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