Content Marketing Partnerships with Serpstat
Serpstat is the go-to platform that helps marketing teams move from rankings to real visibility in search and AI-powered results.
If your audience is SEO specialists, content makers, and digital marketers, we’re happy to team up. Let’s exchange content, ideas, and traffic — and create useful materials for both our communities.
Hi 👋 I’m Kateryna Hordiienko, Research Editor & AI Marketer at Serpstat.
I work with influencers, media, journalists, SaaS companies, and digital agencies. I’m responsible for Serpstat’s participation in events, content distribution, link building, guest posting, and other content collaborations.
Contact me:
Serpstat is the AI-First SEO partner you can trust — created by search marketers, for search marketers
Collaboration Formats
You can collaborate with Serpstat in several ways. Choose the format that suits your goals best — or combine a few.
1. Guest posts & expert content for Serpstat blog
Among Serpstat blog readers, there are both beginners and advanced specialists in SEO, SEM, and content marketing.
What you can contribute
In-depth guides and tutorials
Case studies and growth hacks
Research, data-driven studies, and original insights
Ideas of how to work with Serpstat
(for both newbies and pros)
Your article should highlight your real experience and bring practical value to our readers — not just promote your product
Briefly about the Serpstat blog
200K+
monthly readers
150K+
subscribers
7
expert categories
Each author gets a personal page with a bio, social media links, and a list of published articles
Articles are distributed via
Newsletters
Serpstat social media
Fill out the application form; our editor will contact you to discuss details
2. Getting mentioned in the Serpstat newsletter
For our content partners, we always have a place in the “News from our friends” section of Serpstat’s newsletters. Here we can announce your content, events, special offers, or important updates.
How to get mentioned?
After we agree on the format, fill out the form and provide content for your mention (description, link, and visual if needed).
Contact k.hordiienko@serpstat.com to discuss the date and content for the partner section.
3. Link exchange & content enrichment
We’re open to relevant link exchanges and content enrichment that benefits both audiences
⚠️ Attention: we only add links that are related to our target topics and audience
You can get a link from Serpstat by
Writing a guest article on a relevant topic for our audience
Enriching an existing Serpstat article with: infographics, comments / expert quotes, research data
Becoming a blog expert: submit your comment for a study or research, participate in surveys
Publishing a Serpstat review or article mentioning our service and letting us know about it. This option only works for SEO and marketing websites with an SDR > 40. You can check your site’s SDR via Serpstat. Enter your domain; if you’re not registered, you will first go through free registration.
Creating a special offer for our users on the Member Perks page
If you have an idea on how to complement our content, fill out the form and describe it
4. Collaborations on Serpstat social media
We can publish partners’ content on the following Serpstat channels
Post types
Short tips and practical guides
Case studies and research results
News and updates in SEO and digital marketing
Updates of your services or products (if they are relevant for our audience)
❗Requirements for social media partners:
- Each of your social channels used for the collaboration should have 2 K+ followers.
- We don’t promote tools that directly perform the same functions as Serpstat and compete with our core features.
Have another collaboration idea?
We can support you and your audience with Serpstat access, discounts, and technical resources. Extended access of up to 6–12 months is possible for partners who actively collaborate with us and bring first paid customers.
We’re happy to test new formats — co-branded research, joint reports, podcast episodes, or something completely different.
Let’s create content that brings real value — and real visibility.
Frequently Asked Questions
Creators and practitioners who regularly share value with SEO, content, and digital marketing audiences.
If you’re a video creator (YouTube, Shorts, TikTok, Reels, webinars, live streams) and:
- talk about SEO, SEM, AI Search, analytics, content, or growth marketing
- show tools, workflows, and real campaigns
- are open to testing Serpstat and sharing honest experiences
No, you don’t have to be on a paid plan to apply.
However, to create useful content, you should explore our key features that are relevant to your audience (keyword research, Site audit, Rank tracking, competitor research, AI-powered tools, etc.).
You’re free to combine Serpstat with other tools in your content — we don’t expect exclusivity — but we do expect honest, practical coverage and real use of the platform.
You can get:
- Access to Serpstat (free plan upgrade / extended trial / partner plan — depending on your tier)
- Early access to new features, including AI-powered tools and experimental products
- Cross-promotion of your videos in Serpstat’s blog, newsletters, and social media (where relevant)
- The chance to be featured in case studies, roundups, and webinars
- Backlinks and mentions from Serpstat properties when we reference your content
- The ability to co-create lead magnets, templates, or checklists that can drive leads to your brand
The exact benefits depend on your channel size, industry, and the formats we agree on together.
Typically, there’s no rigid long-term lock-in for content partnerships with Serpstat. You can also do a one-off collaboration (for example, a single guest post or newsletter mention) — or turn it into an ongoing content partnership if the results are good for both teams.
We review applications and partners' content on a regular basis. You should hear back from us within 7 business days.