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Pick the right keywords for your audience. Serpstat Keyword and Suggestion tool helps you find the correct SERP keywords to get your content and ads in front of the right audience.

Serpstat SEO Keyword Research tools

Insert any keyword to start analyzing:
keyword research tool for seo
Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool
6,44 B
Serpstat has the largest regional databases of keywords and website keyword suggestions for Google and Yandex search engines. These are 6+ billion keywords that your audience is looking for in search engines.

Advantages of the Keyword Research and Suggestion tool

Search suggestions
58,23 B
3,98 B
based on 120 reviews
based on 127 reviews
based on 406 reviews
based on 17 reviews
based on 17 reviews
Explore your niche with a niche research tool and SEO site analyzer to get the best results. You no longer need to use multiple analysis services — Serpstat includes everything. The obtained data will help your audience to come to your site.

Keyword niche finder

Check what other search terms are used frequently with your keywords.
Find closely and loosely related keywords for semantic search.
Research all the competition for any topic in paid and organic seach.
Create professionally-looking infographics for client reports
Don't guess. Analyze and find the most profitable keywords for SEO and advertising with a website keyword analysis tool. With the fullest databases, you won't miss anything

Discover what your audience wants — Keyword Planner alternative

serpstat keyword research
Find the top-performing content, keywords, and ads samples for your topic
Understand the topic trendiness and seasonality
Check the keyword difficulty and find ranking opportunities
Estimate keywords costs and plan your ad budget effectively

Create an effective content plan with ease

The search questions tool will show the interests and needs of the target audience. These are ready-made headlines for articles on your blog. Use the obtained data to form the content plan of the site.

Compare up to 100,000 Keywords in One Report Across 5 any Databases at the Same Time

Get data on 5 parameters: frequency, difficulty, cost, competition, number of results
Improve traffic by choosing keywords with the best metrics
Export popular keywords for a region and run ads based on them
Integrate keywords into Rank tracker projects
Personal demonstration
Leave a request to learn more about Serpstat's capabilities for solving your tasks.
Serpstat is a solid SEO tool. It's got all of the features you'd expect from an SEO software suite. And it's competitively priced compared to its main competitors. I haven't had a ton of interactions with Serpstat support. But the few I did were impressive. A big checkmark here.

I like Serpstat because it allows me to easily see which keywords bring up featured snippets on the results page.
Serpstat is a solid tool that can be a cost-effective alternative to some of the industry heavyweights such as SEMrush and Ahrefs. Serpstat is certainly worth a trial if you are looking for a tool that can provide actionable insights and help improve your SEO and PPC campaign performance.
Serpstat is another comprehensive keyword research tool that I discovered recently. They have done some really good work when it comes to helping us identify winning keywords.
Brian Dean
Founder of Backlinko
Jeff Bullas
Digital Marketing influencer
Neil Patel
Digital Marketing influencer
Robbie Richards
Digital Marketing strategist
Harsh Agrawal
Head and CEO of ShoutMeLoud
Serpstat is one of the newest on the market and is quickly gaining users across the community thanks to key features, such as its powerful API and a huge database of keywords and domains.

Frequently asked questions about Keyword Research

What is keyword research process?

Keyword research is a way to understand what language your target audience uses when searching for your products, services, or your content. It helps to avoid creating content about things that are not searched for, and prioritize it to the topics that are interesting for your potential visitors or customers by analyzing and comparing the keywords.

What is the purpose of keyword research?

The main purpose of keyword research is to attract the audience with the content, services, or products that they are searching for. It helps you gain a deeper understanding of your audience, their interests in terms of content and companies, and make sure your website is ranking well for these topics.

How do you research keywords for a new site?

To find the keywords for your own website, you need to: 1. Think like a potential visitor, from the customer's perspective. 2. Collect a list of semantics tailored to your services. 3. Research your competitors and borrow their semantics. 4. Don't ignore long-tail keywords and those of low search volume. 5. Use keyword research tools to speed up and automate your work.

What is niche research?

Niche research helps you reach a more targeted audience. Niche keywords are specific to each company or even a product. They are sometimes referred to as long-tail keywords, and usually, they contain 3 or more words — they are more specific and bring more accurate visitors to your site. They are as effective for your SEO strategy as short-tail keywords, which are more general.

How can I find my niche?

If you want to find your niche, start from small things — identify the category your website is working with. Then, try to narrow it down to a more specific field, but not too much so as not to miss out on a potential audience. For example, the category of your website is clothes. Designer clothes will be a niche request. After this, try thinking about your specialty. Is there anything that makes your product or content stand out? Speaking of our example, maybe your website about French designer clothes includes interviews with French designers?

How to research a niche market?

Niche market research includes, first of all, knowing your audience. Understand their needs — this way, you will always have ideas on what to write or what to sell. After that, analyze the competition. Find out how you can be different and unique to stand out for your visitors. Also, research your niche market keywords and trends in your niche to optimize your SEO strategy the best way possible.

How to use Keyword Research Tool?

Just enter the keyword you need to the search bar and voila — you have the detailed report right at your hands. You can request a personal demonstration of our Keyword Research tool to be made aware of all its capabilities. We will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting to explore the tool.

How to check Keyword Difficulty?

Keyword difficulty shows how easy or hard it is to rank with each keyword on the search engine result page. You can check it with the online Keyword Research Tool from Serpstat with just a few steps and make your website rank well in SERP by the keywords suitable for your website.

Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool
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