Serpstat MCP Server – AI-Powered SEO Analysis via Natural Language
🔌 Model Context Protocol

Turn Your AI Assistant Into a
Professional SEO Analyst

Connect Claude, ChatGPT, or Gemini to live Serpstat data. Ask questions in plain language — get keyword research, competitor gaps, and client-ready reports instantly.

63SEO tools available
10+languages supported
0CSV exports needed
5 minto get started

See Serpstat MCP in Action

Watch how a single question triggers a full multi-step SEO analysis — no spreadsheets, no manual work.

How Serpstat MCP Works

Three simple steps to go from question to insight — no SEO expertise required.

1

Connect Once

Authorize Serpstat via OAuth in your AI client. One click, works on web, desktop and mobile. No installation required for the HTTP version.

2

Ask a Question

Type your SEO question in plain language — any language. The AI understands your intent and calls the right Serpstat reports automatically.

3

Get Instant Insights

Receive formatted analysis, tables, and actionable recommendations. Client-ready output with no post-processing needed.

From 9 Manual Steps to 1 Question

Stop switching between tabs, exporting CSVs, and formatting spreadsheets.

Before MCP
  • Open Serpstat dashboard
  • Find the right report
  • Apply filters manually
  • Export CSV
  • Open second report
  • Repeat for each metric
  • Combine in spreadsheet
  • Analyze & interpret
  • Format for client
With Serpstat MCP
  • Ask one question
  • Get complete analysis
  • Share immediately
Analyze puma.com: show top keywords, main competitors, and content gaps vs adidas.com. Format as executive summary.

What You Can Do with Serpstat MCP

From quick keyword checks to full competitor audits — all through natural conversation.

🔍

Keyword Research

Find low-competition opportunities, search volumes, difficulty scores, and intent groupings — in one query that would take 30 minutes manually.

Find low-difficulty keywords for "project management software" with 1,000+ monthly searches, grouped by intent
🏆

Competitor Analysis

Discover which keywords your competitors rank for that you don't. Get prioritized gap lists your content team can act on immediately.

Compare example.com with competitor.com — what keywords am I missing? Format as a prioritized action list
🔗

Backlink Audits

Check referring domains, anchor text distribution, and link quality. Identify toxic links before they hurt your rankings.

Analyze backlinks for techcrunch.com: top 20 referring domains, common anchors, any suspicious links
🛠️

Site Audits

Run technical SEO audits and track issues over time. Compare week-over-week to see what got fixed and what's new.

Show critical errors from site audit #123 and compare with last week — what's new, what's fixed?
📈

Rank Tracking

Monitor keyword positions and visualize changes. Instantly surface your top movers and losers for any time period.

How did my rankings change this week? Highlight keywords that moved up 5+ positions and those that dropped
📊

Client Reports

Generate formatted monthly SEO reports complete with visibility trends, top movers, and 3 actionable recommendations — ready to paste into email.

Create a monthly SEO report for example.com with visibility trend, top growing/declining keywords, and 3 recommendations

Two Versions — Choose Your Path

Start fast with HTTP or go deep with the local STDIO version for daily power use.

🔧 Power Users

STDIO Version

Install a local Node.js server. Your API token never leaves your machine. Configure exactly which tool groups to enable.

  • Token stays on your machine
  • Choose which tool groups to enable
  • Saves AI context window
  • Works with Claude Code & Cursor
  • Ideal for daily SEO workflows
Set Up STDIO →

Ask in Any Language

The AI understands your question regardless of language and fetches the right SEO data. No need to learn Serpstat's interface.

Language Example Prompt
🇺🇸 English Show top 10 competitors for nike.com in the US market
🇪🇸 Español Muéstrame las palabras clave de mayor volumen para "zapatillas running"
🇺🇦 Українська Проаналізуй домен rozetka.ua — покажи топ ключові слова
🇩🇪 Deutsch Vergleiche die Backlink-Profile von zalando.de und aboutyou.de
🇯🇵 日本語 rakuten.co.jp のドメイン分析を日本市場で行ってください
🇫🇷 Français Montre-moi les mots-clés organiques de leboncoin.fr

Frequently Asked Questions

What is MCP (Model Context Protocol)?

MCP is an open standard by Anthropic that lets AI assistants connect to external tools and data sources. It acts as a universal adapter between your AI client and services like Serpstat — enabling live data queries through natural conversation.

Which AI clients are supported?

The HTTP version works with Claude Web, Claude Desktop/Mobile, and ChatGPT Web/Desktop/Mobile. The STDIO version supports Claude Desktop, Claude Code, ChatGPT Desktop, Gemini CLI, and Cursor.

Does it consume API credits?

Yes, each query calls Serpstat's API and uses credits based on the method called, following standard API pricing. You can check your balance anytime by asking: "How many API credits do I have left?"

Do I need SEO expertise to use it?

No. The AI builds the analysis workflow for you based on your goal. Just describe what you want to achieve — the AI decides which reports to run, how to combine data, and how to present results.

Is there a free trial?

Yes! New users get a free 7-day trial with all features included, so you can test Serpstat MCP with your full API access before committing to a plan.

How secure is my API token?

With the HTTP version, your OAuth token is managed by your AI client. With the STDIO version, your token is stored locally in a .env file on your machine and never transmitted to third parties.

Start Your First AI-Powered SEO Analysis

Connect in 5 minutes. No installation required. Free 7-day trial included.

Free 7-day trial · No credit card required · Cancel anytime

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Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.

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