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How to detect malicious links?
Checking the backlink profile quality
Dynamics study of backlink profile growth
Analysis of anchor list
This can easily be done as follows:
Search for malicious site links
Malicious links check is available in one click:
Tasks That Can Be Solved Using the Malicious Links Report
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More About Finding Malicious Links
FAQ. Common questions about finding malicious links
1. How to find malicious links on a site?
Such links meet the following criteria:
- located on sites with low traffic;
- located in the footer of the site;
- published on a website with low trust;
- come from a page with poor content;
- filed as an anchor with a commercial wording or as an explicit keyword;
- bought on the link exchange.
You can find malicious links using specialized tools like Serpstat. Follow these steps:
- Enter the start URL in the search box, select a search engine and click "Find".
- Go to Link Analysis → Referring Domains and Referring Pages.
- Use the Export button to export the table in one of 6 formats.
- Filter out malicious links based on your Serpstat Domain Rank (SDR).
2. What is a Site Backlink Profile?
A site's backlink profile is a collection of all links and anchors that lead to this site. The link profile of the site consists of both its organic (natural) and artificial links. If the site has information that is useful and interesting for users, other sites will refer to it, so it will develop a natural backlink profile. An artificial backlink profile is created when links to the site are bought or rented on specialized platforms.
3. What are the signs of a malicious link?
There are a number of criteria by which malicious links can be identified:
- Low traffic from the site. If a site has low traffic, search engines do not perceive it as people-oriented, which is why such a site has a low trust.
- The link is in the wrong place. If the link is published in the site’s footer or even below it, as well as in the sidebar area, it will be hard to see, which means that no one will follow it.
- Low trust implies not only bad traffic, but also a mismatch between the number of backlinks and the number of external links.
- Low quality content. The site has a small amount of content and it is of low quality (copy-paste or low-quality rewrite). Such content is of no benefit to users.
- Unnatural anchor. Anchor has the form of a key query, for example "Buy a smartphone online".
- Purchased links. This includes links purchased on link exchanges.
- A non-thematic link that does not match the content of the page on which it is located.
- A site-wide link opened for indexing with a commercial anchor.