Serpstat Education Program for Courses and Universities
At Serpstat, we dream that future marketers, SEO, and PPC specialists will be trained using professional tools they can apply in their work even at the beginning of their careers. Access to a platform with 50+ tools and a theoretical base for teaching your course students absolutely for free.
Apply for the education program
Questions? Email us at support@serpstat.com
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Bring hands-on SEO training into your course
The best way to consolidate knowledge is to put it into practice. Prepare your students for the actual tasks they will undertake during their work. Design your course in a way that gives your students a chance to solve practical problems using Serpstat data and tools.
SEO
- Teach students to collect a keyword list for website promotion in any region using 230 search analytics databases.
- Find technical errors using an audit and fix them using a real project as an example together with your students.
- Analysis tool to demonstrate how a link builder should work: from analyzing a competitor's link profile to selecting high-quality inbound link donors for your site.
- Introduce students to the Keyword Clustering Tool and explain how to automate routine SEO tasks.
- Teach them how to conduct all stages of SEO analysis of competitors: analysis of visibility, traffic, keyword research, site structure, and backlinks to choose the best strategies for your project.
- Use the rank tracking, visibility dynamics, traffic and keywords to show how to track project results.
PPC
- Show students how to find the best performing keywords for their ads.
- Tell about competitor analysis in paid search by relevant requests and separate domains.
- Compare several top competitors in PPC at a time to define common and unique approaches.
- Show how to find and analyze your competitors' landing pages and ad texts.
Content Marketing
- Explain to students which of competitors' content attracts the audience: show them traffic pages and inbound links, and show examples.
- Teach students to optimize articles, headlines, and meta tags using competitor analysis.
- Show examples on how to improve already published articles to beat competitors in the SERP.
- Build a content strategy along with your students using the best practices of competitors and teach them on how to provide for a non-stop flow of conten for any project.
SEO tools and resources for educators and students
Becoming our educational partner gives you free access to Serpstat data and more than 50 tools for teachers and students. The educational manager will help you prepare the course and provide you with a learning base of materials for training: a blog, Serpstat Academy, a User Knowledge Base and a video library.
Student and lecturer accounts
We give all students free access for a period necessary for studies based on the Serpstat platform (from 3 to 28 days).
Media support
We promote Serpstat partners and their training programs in our media channels: social network, and our educational program page, and involve them in our special content projects.
Learning resources and communities
Educational partners gain access to Serpstat learning materials.
Personal assistance
We will help every lecturer of the educational center compile the course and learn the platform better.
Special conditions for purchase Serpstat subscriptions
Any lecturers and students of our partners have a chance to buy a Serpstat subscription on special conditions.
Who can apply for the Serpstat education program?
Any educational institution (courses, schools, universities, etc.), that Internet marketing and related topics: SEO, PPC, SMM, and content marketing can become our partner.
How educators use Serpstat in their courses
Courses
"Serpstat provides a great chance for our trainees to get free access to a multi-functional SEO platform and study on its basis. It is a must-learn tool for my students in the analysis and keywords list of a site, category, or some definite intent. We widely used website analysis, keyword research, and backlink analysis modules during our Fundamentals SEO Course. When I train our SEO Advance students, they learn how to apply automation and API Serpstat. Serpstat helps to solve SEO tasks of various difficulty and will be useful for specialists of any level."
Gennadiy Vorobyov, Author, and Lecturer of the Software University
Universities
Serpstat is a platform I use to help teach my content creation students about SEO. It's simple to use and great for teaching the power of search engine optimization and search engine results pages, as well as the effectiveness of content for companies that want to reach potential customers.
Serpstat helps students better understand SEO and, most importantly, helps them build necessary skills that apply to real-world situations.
Justin da Rosa, a Lecturer from York University
How to apply for an educational partnership
Submit your application — add information about your institution, course, number of students, and training dates.
Discuss your course requirements — our team will review your application and confirm the terms of cooperation.
Get ready for practical classes — receive access instructions and learning materials for your course.
Frequently asked questions
Who can apply for the program?
Any educational institution — including courses, schools, and universities — that teaches internet marketing and related topics such as SEO, PPC, SMM, and content marketing can apply.
Is educational access free?
Yes. Educational partners and their students receive free access to the Serpstat platform for the duration of their course.
How long does access last?
Access is provided for the period needed for your course, from 3 to 28 days.
Which tools and usage allowances are included?
Students and lecturers get access to 50+ Serpstat tools, plus learning resources such as the blog, Serpstat Academy, the Knowledge Base, and a video library.
Can both students and instructors get access?
Yes. Every student and lecturer on the course receives their own free account.
How far in advance should we apply?
Request access 3-5 days before your course starts so accounts are ready in time.
What happens when educational access ends?
Once the free access period ends, students and lecturers can purchase a Serpstat subscription on special partner conditions.