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Technical audit checklist

A ready-made checklist for a detailed analysis of all the technical factors of promotion. Leave a request to get test access to this and other checklists to track progress on SEO projects and organize work in the To Do List tool from Serpstat.

Ilya Rusakov

Head of Impulse.guru. Website promoter since 2007 with over 10 years of experience in Internet marketing.

Ilya is a speaker of many SEO conferences and a teacher of the online university «Netology» on the course SEO specialist.

One of the top-10 frontmen and speakers in SEO


1. The main mirror
The main mirror of the site — is a full domain name of the site specified as the main one.
2. Error 404
Error 404 or Not Found is a standard HTTP response code indicating that the client was able to connect to the server, but the latter cannot find the requested data.
3. Robots.txt
Standard restriction of robot access to content on an HTTP server using a robots.txt text file located in the root of the site.
4. Sitemap can be in HTML or XML format
A sitemap is a special HTML site page or XML file with links to all important pages of the site.
5. Site indexing in Yandex
Site indexing is a process of bypassing the web resource pages by search robots and adding the acquired information to the search engine database. For the resource to appear in the results of Yandex or Google, it has to be scanned and added to their index.
6. Site indexing in Google
Site indexing is the process of gathering information about the content of your site by a search engine.
7. Site load speed
Site load speed (although it's more correct to say page load speed because the speed can significantly vary on different page types) is the speed of execution of a set of processes.
8. Title
The Title tag is an HTML element that, in the most concise and comprehensible way, shows to search engines and visitors what a particular page is about.
9. Description
The description is a meta tag used for specifying in brief what the content of a web page is about. It is displayed in search engine results under the title and URL.
10. H1 heading
The h1 tag is the headline of the text (it performs the same function as a book title or a newspaper headline).
11. Outbound Links
Outbound links are all links on the site leading to another domain. They are placed for various reasons.
12. Canonical tag
The Canonical tag informs search engines which identical pages should be considered additional and which is the primary page.
13. Checking the possibility of the site indexing
When indexing a page, the search engine robot adds information about the site to the database. Further search is conducted on indexed pages. Do not confuse indexing and scanning.
14. Broken links
Broken links are hyperlinks to a non-existent site, web page, or individual file (an image, music file, photo, etc.). They are usually accompanied by errors (most often 404).
15. HTML code errors
Simply put, checking a web page will determine whether or not it complies with the standards developed by the World Wide Web Consortium (W3C). This is usually done by checking individual pages for validity using the W3C's online validation service.
16. Site adaptability for mobile devices
"Adaptive layout" is a design layout made by combining a large number of fixed horizontal (width) dimensions. You need to use your own CSS (style rules) for each screen size, which rigidly sets the fixed size of elements (in pixels, not percentages).
17. Checking the site for AGS filter
AGS is a filter of the Yandex search engine, designed to minimize the extraneous impact on search results.
18. Cross-browser compatibility
Cross-browser compatibility is the ability of a website to be displayed and function in all commonly used browsers identically.
19. Friendly URLs
A friendly URL is an URL that consists of understandable words instead of identifiers and reflects the file structure of the site.
20. Checking for viruses
Malware installed in the code of the site is one of the most common causes of problems with accessing the site and its lower ranking in search engines. We recommend checking your sites for viruses regularly to avoid this.
21. Micro-layout
Micro-layout is the markup of data on a page and site, which is used to help the search bot better recognize the content on your site.

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