How We Made $250,000 In One Week: A Guide For Successful Appsumo Promotion [Update]
- have a useful and high-quality product;
- find the right distribution channels;
- offer an attractive deal.
In this article, we'll tell you how Serpstat became the best selling SEO tool on AppSumo and entered the top of their 5 best-selling tools ever.
What is AppSumo?
Two times a week they put up for sale different tools with a significant discount and special conditions for their audience. Site administration carefully selects products and promotes only qualitative ones. But even not all approved tools succeed. The best selling ones are easy to set and use with the low lifetime price.
The results of AppSumo deal
After this deal, we received:
- 6400 sales worth more than $250 000;
- 8,400 users from the US, Canada, Germany, UK;
- 685 reviews and comments;
- more than 2 000 shares;
- Serpstat became the best selling SEO tool on AppSumo and entered the top of their 5 best-selling tools ever;
- Registrations and sales raised by 370%.
Launching on Appsumo
Step #1: Making the first contact
The guys from AppSumo are quite open to communication so you can try to get in touch with them using Linkedin or Facebook. But it will be much better if someone who has already been promoted on AppSumo recommends you. We turned to CBDO and co-founder of Promorepublic Maksym Pecherskyy to recommend Serpstat to someone from AppSumo. And he introduced me to Olman via Skype:
Step #2: Negotiations
Feel free to brag about your previous experience to prove that you're ready for such deal (we covered our Product Hunt experience). Be open and friendly, and speak informally as it's not the Royal reception at Buckingham Palace.
It is better to discuss the distribution of profits right away. AppSumo takes a high percentage of sales, which I understandably can't name. You can try to knock down the price, but do not push too hard. After approving all the details, they will send you an instruction letter.
Step #3: Preparations for the launch
AppSumo asked us to create at least 3 000 of unique promo codes for the customers. We created 10 000. All non-activated codes were returned after 60 days (the refund period).
Note, AppSumo has a quite wide audience — about 1 million customers. Make sure that your site is able to keep working with such a load. We bought two extra servers just in case.
If AppSumo sees that people are interested in your product at this pre-sale stage, they will promote you, involving bloggers and influencers.
Pay attention to every comment, no matter it's positive or not. BTW, we received almost a thousand of payments during the pre-sale period.
After the sale
Now your main purpose is to hold the new audience. It's mainly loyal to your product, thus feel free to ask people for supporting you at the social networks and write reviews, but within limits.
Appsumo 2 [Update]
Why we decided to repeat this deal?
What's the difference between first and second campaign?
The second deal was both launched on Appsumo and ProductHunt. That's the reason why it lasted longer than the previous one. This time is lasted 19 days while the first one was available for 14 days. There were 4 newsletters sent and that's why we received more traffic and clients.
Was this campaign worth it?
And I'm pretty sure you want to know the number of sales to compare it with our previous campaign. Within these 19 days we gained 7700 sales worth more than $300 000. As you may see, the second campaign yielded better results.
What about the third one?
I hope that this piece of content was useful for you. Don't hesitate to ask if you have any questions ;)
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Awesome, love the transparency. It would be interesting to read a followup to this post where you explain your strategy of upgrading these lifetime users to higher plans.
I plead guilty. I never heard of you guys before but as soon as I got the email from appSumo I purchased it! I didn't have much time since than to play with it but after reading this post I'm sure gonna give you guys a shot! Also, you mentioned about holding the new audience, which I think you do a pretty good job doing so. Any how, like Madhav Bhandari mentioned the transparency make this post a great read. Thank you for sharing!
I enjoyed reading about your AppSumo experience from the other side of the promotion. I'm one of the people who bought your product via AppSumo and have become a raving fan. I'd never heard of you before. The webinar Igor did to help orient us new Sumolings has helped me get the most out of Serpstat.
Thanks, Sandra. Glad you liked the webinar and this article :)
I'll host another webinar this Thursday, it's a bit more complicated but may prove useful in the future. You can subscribe here: https://serpstat.com/page/s...
Thank you for your feedback, happy to have you on board. Let us know if you need any help getting started with Serpstat.
Thanks, Madhav. Maybe some day we'll share this info along with stats. So far it's too soon to tell as we're still in process of upgrading users.
Great Insights ! Love the complete story
Alex - New Frontiers Marketing
As yet another of those new customers who signed up through this appsumo deal, I too found it very interesting to read about the other side of making the deal happen. As a sometime customer of appsumo, I'd always wondered how and where they found the products to promote.
Oh, and I was aware of Serpstat before the appsumo promotion, so knew how good it was. It's great to see an excellent product like yours get this kind of mass exposure.
Thank you for the support, Alex. This exposure gave us a great opportunity to improve the product, which you'll start noticing really soon :)
Alex - New Frontiers Marketing
I purchased Serpstat via the AppSumo deal and although it looks like a great product, it's no use to me because my country is not able to be selected for SEO reporting. I wrote to you about it but your reply was that you had no intention of adding New Zealand any time soon. The fact that I only spent around $50 in my money means I didn't bother trying to get a refund, which is another up-side of selling via AppSumo. Hopefully the boost in income will help you to expand to other markets... and then I'll get to be able to make the most of Serpstat... along with Latvia, Belarus and of course the US.
I don't suppose you'd like to reactivate just one more of those AppSumo promo codes just for me?!?! I missed the deal but would love this deal!
Thanks for the feedback. Anita. We'll try to add more countries faster.
I advise you take advantage of the following three modules while we work on adding more databases:
- Backlink analysis
- Rank tracker
- Site audit
These three features are not tied to any region, and tbh they alone are well worth the money spent. :)
Yup, that's not something we can do.
But, we may run another promo with AppSumo in the future, so keep an eye out ;)
Thanks Igor. You're right... those features are great. I'm looking forward to the day that I can make use of every part of your excellent app.
Great share, thanks for the transparency. Love appsumo and your app has definitely been one of the best deals they have featured. I know a number of clients who run small businesses that would totally jump on it again if it became available.
I'm happy customers who came through the app sumo promotion, and so happy they showcased your product to us. Haven't looked back since purchasing. Great post never seen one like this before on working with the app sumo team. Well done.
Welcome on board! And thanks for such a positive feedback ;)
Thank you a lot ;) We'll think of featuring again.
Thanks, we're so glad you liked it ;)
The best AppSumo deal I've purchased.
Glad to hear that, thanks Gary!
ill buy that deal from you ...
Thanks and welcome on board :)
I got this deal at the last minute on thenextweb, and am super excited I didn't miss it. Serpstat rocks!
great strategy wth excelent benefits for customers.