Competitors tool lists domains that are bidding in Google Adwords on a large number of keywords containing the researched query.
Common Keywords - the domain’s keywords that contain the researched query;
All Keywords - the domain’s total number of paid keywords;
Total Ads - the total number of the domain’s ad copies.
Domains Keyword Distribution
Domains Keyword Distribution chart shows top 10 domains from Competitors report with the largest number of paid keywords.
Changing the List of Competitors
You can edit the competitor’s list by adding or removing competitors. Click on Change the List of Competitors box, enter a new competitor or remove an existing one, and click on Apply.