Competitors report shows a list of domains that bid in Adwords on paid keywords associated with your seed keyword.
Common Keywords (1) — number of search queries associated with your seed keyword;
All Keywords (2) — domain’s total number of paid keywords.
Total Ads (3) — domain's total number of ads.
Changing the List of Competitors
You can edit the competitor’s list by adding or removing competitors. Click on Change the List of Competitors box, enter a new competitor or remove an existing one, and click on Apply.
The report can be exported in one of the seven supported formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT. PDF export option supports branded reporting (starting from Plan C, users can upload their own logo to be added to the exported report).