Domain vs Domain
The same report as for SEO, only for paid results. It allows you to compare the paid semantics of three domains at the same time, forming a result with unique and related URL keywords among them. This way you will quickly get keywords for which competitors' domains are ranked in the search, but the analyzed one is not.
"Total" and "Unique" phrases are indicators that will help to expand the keyword list. By exporting the keywords to yourself, you will receive a list of keywords by which the competitor is promoting.
"Total" are keywords that the two analyzed domains have.
"Unique" are keywords that the two analyzed domains have, and this does not include the zone of the third domain.
The change dynamics are visible near the positions:
"New" means that the domain wasn’t previously ranked within the top 100 Google for this keyword.
Note that the green indicator points downward and the red indicator points upward. These indicators are compared with the desired domain, so if the indicator is directed upwards, then the positions have grown, in red which is bad for us. And vice versa, the indicator is directed downwards positions have dropped and green because this is good for us.
Frequency (average per month over the last year) — how often users typed this key into a search.
CPC — cost per click in USD.
Competition will show how difficult it will be to promote a given keyword in PPC (max. 100%).
KW. difficulty is a level of competition in the top 10 of organic search results for a keyword.