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User Guide

Backlink Dashboard is the place where your backlink research journey starts. Enter a domain you’d like to research into the search bar on Serpstat, unfold the Backlink Analysis menu and click on Backlink Dashboard. Alternatively, you may navigate to backlinks research from one of your projects in the Projects section. Backlink Dashboard allows you to quickly evaluate a domain's backlinks volume and its quality. 

Metrics:

Referring Domains - the number of domains linking to the researched website. The blue figure indicates the total number of referring domains, and the green figure shows how many domains have started referring to the researched domain in the last 24 hours.

Backlinks - the blue figure indicates the total number of the domain’s backlinks, and the green figure shows how many backlinks the domain has received in the last 24 hours.

Referring IPs - the number of unique referring IPs

Referring Subnets - the number of subnets the unique IPs belong to.

Domain Zone - the number of backlinks from domains that belong .edu and .gov domain zones. Backlinks from such domains are regarded as most trustworthy.

Serpstat Page Rank (SPR) - a score on scale from 0 to 100 which measures the page authority. Serpstat Page Rank predicts how influential a URL might be based on the number of pages  linking to it. Links are not measured with equal weight, so a strong link will have a relatively stronger influence on URLs.

Serpstat Trust Rank (STR) - a score on scale from 0 to 100 which measures the site authority based on how authoritative and trusted are the sites linking to the site in question. A site closely linked to trusted site can obtain higher trust rank scores, while a site which has some questionable links would get a much lower score.

Backlinks (last 90 days)  - the chart shows the changes in the number of the domain’s backlinks in the last 90 days.

New referring domains (last 90 days) - the chart shows the number of new links that the researched domain has received in the last 90 days.

New & lost backlinks (last 90 days) - the chart shows the number of new and lost links that the researched domain has received or, respectively, lost in the last 90 days.

Anchors - the chart displays the most commonly used anchor text in the researched domain’s backlinks. You may also press on the All Anchors button and get the list of all backlink anchor texts.

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