Landing pages of a domain
One of the most interesting reports for the PPC pro is landing pages. Setting up contextual advertising does not mean getting guaranteed sales. It's all about which page a potential client lands on after clicking on an ad.
Ads by URL — The number of ads that lead to a specific URL.
Keywords by URL — the number of keywords for which this page is ranked.
Use case: analyze ad pages
A convenient way to analyze a domain in PPC. Using the filter you can quickly find the pages that are most important to you and check the number of ads that are running on them, which will speed up the ad setup process.
Report set up
Here are some tips on how you can set up the report for your needs:
1. The blue mark provides quick access to other reports;
2. A pointer to the left of the domain / URL will take you to the site itself;
3. Most indicators in the columns are clickable, to see a detailed report — click on the indicator.