25 Tips That Will Help You Promote on Reddit
The Reddit community has its own set of written and unwritten rules. In this article, I will share some tips and maybe help you with promoting on Reddit.
Let's cover the basics first
- Subreddit (sub) – a niche forum with its own set of rules, guidelines and moderators. Almost all subreddits are open and allow posting and commenting even without subscribing.
- Default subreddit – a set of the most popular subreddits that collectively make up the front page for people without a Reddit account. (r/funny, r/pics, r/videos, r/askreddit, etc.).
- Upvote/downvote – this one is self-explanatory; it means approval and disapproval in Reddit's voting system.
- Sidebar – a menu that contains information, different for every subreddit, including rules, guides, suggested links, FAQs, moderators' contacts, suggested subreddits and whatever else the mods feel like adding to it.
- Front page – a homepage where trending posts are displayed. For all unregistered users, the front page is the same, and it showcases current top posts from default subreddits. Registered users see personalizedfront page, it's based on subreddits that users subscribe to. Having your post featured on the front pagemeans a guaranteed increase in traffic, to the point where many websites simply go down because of theheavy load.
- Karma – Reddit's useless internet points and the desire of every redditor. You get karma when other users upvote your comments or submissions. There are two types of karma – link and comment. "Link karma"(often referred to as "submission karma") is gained by posting new threads, and "comment karma" is gained by, well, commenting.
- AMA – an abbreviation for "ask me anything," a thread where a topic starter (usually referred to as an "OP," for "original poster") answers questions from the community.
Also, make sure to read these basic rules (reddiquette) to avoid getting in trouble. Pay extra attention to the "please don't" section.
Stop here, if you're skipping the previous part
1. First of all, become a real Reddit user. You'll have access to a lot of content and active communities. Pick the ones you find interesting and engage.
2. Install Reddit Enhancement Suite for your browser; it makes using Reddit so much easier and so much more enjoyable – from browsing images on page to switching between different accounts in twoclicks.
4. Don't use your personal account for marketing purposes. The most I do with mine is upvote some of my posts from my marketing accounts. Don't do that too often though (see tip #13).
5. Gain karma, or in other words, build a reputation. Don't try to promote anything with a new account that has zero karma. Start by commenting on submissions that you find interesting and it all will come naturally. Comment karma is a lot more important than link karma. Just make sure that your link karma is not negative.
6. To build karma I usually comment on rising r/askreddit submissions. These threads are easy to comment on and often "explode": if redditors find your comment funny or relatable, you can get hundreds of upvotes per post.
7. Find subreddits with your target audience. Reddit's internal search engine is rubbish, but it's capable of finding a subreddit that you're looking for. It's difficult to get noticed on big subreddits, so I mostly post on smaller subs. Sidebars of big subreddits usually list smaller ones related to the topic. For example, here's a list from r/marketing sidebar:
16. Links from upvoted posts turn into dofollow links. The number of upvotes, that you need to turn links into dofollow, varies based on a variety of factors, like post age, upvote/downvote ratio, etc. Five upvotes are often enough.
18. Cite your sources, if you post a controversial comment or submit something questionable.There's a chance that someone will call you out for not providing a reliable source, and other users will think your comment is BS. It's up to you to prove that it's not.
Thanks for the great info. I'm ashamed to admit I'm a reddit noob, but this gives me a boost. downloading the enhancer and working on my Karma (also on the one in reddit ;) )
Great advice. Is it worth the time invested though?
Thanks. It depends on how much time you have, because it is a long-con and not everyone can focus on that. I think it's worth it just for the fact that it's free. Results also heavily depend on your product, you can estimate reddit's interest in it by checking the number of subscribers to relevant subreddits.
Thank you and good luck :)
that's great. I had it in the back of my mind that Reddit could be powerful but really didn't know where to start.
Great stuff , thanks for sharing your knowledge! Very useful tips.
stu wright - artist
i submitted a painting on reddit recently, funny how the votes go up/down, its at 14 right now, should I just post a few times a week on there? it seems a pretty strict service.....
Hi, Stu. You can post as much as you like. I assume that you post your own art, so you can spread your posts between subreddits. You can post the same painting in different subs related to art, I'm not familiar with the topic but you should find a lot of those. Subreddits for art in general, for paintings, for amateur painters, for paintings of horses, for oil paintings, for red paintings and so on.
First, post your art to a small but relevant subreddit, like Oil Paintings Subreddit and then in every new subreddit make the same title + x-post tag: Here's My New Oil Painting (x-post r/oilpaintings). This way users will know that this has been posted in other subreddits and that you're not hiding it.
stu wright - artist
Hi thanks for the reply Igor, yes i`ve tried posting to paintings & art on reddit. on sunday i had 240 visitors from 1 post, impressive...I`m having a differant problem now though, its not showing thumbnail images of my last 2 post, bit odd, you can see here https://www.reddit.com/user... any idea on whats causing it? the images were showing at first, then oddly dissapeared...
I can see the thumbnails, everything seems to be fine. Probably something with your cookies.
stu wright - artist
yea sorry i deleted and added new ones, aparently its some prob with reddit, it doesnt always show thumbs
A very informative post about use of reddit. I just read it. Many things are already in my practice but still my karma is not so good.
I appreciate the time you've invested in providing this information. I'm about to start promoting a new health and wellness program to the UK and have been informed that Reddit is a very popular platform for UK residents to seek product reviews. I've had zero experience using Reddit and am now on a steep learning curve to discover how to add value to the community and use Reddit to help promote our new offer.
really nice article have a check my reddit post i cant boost my post to audience https://www.reddit.com/user...
Thanks for your tips. it's useful.
Thanks for good advice. Knew some of them already, but creating a helpdesk subreddit was good :) also I liked the shameless plug, and reddit design crituiqe... It is really damn hard to promote content on reddit, so you get a steady flow of users to our site. But we are doing our best :)
The longer you work with Reddit the easier it gets. Good luck :)
fabulous post my friend! Thanks again for great information. Some tips I know and some are not. I posted some articles of my new website in a niche related subreddit. It boosted my traffic heavily.
Glad it helped you. Cheers.
Your post was pretty detailed with screenshots. I was doing one thing wrong, submitting from personal profile for marketing. Noted now
Glad it helped. Keep up the good work!
"Breaking any rule is grounds for an immediate ban."
So you get no warnings, no chances to make up for your mistakes and you have to memorize every rule?
Sounds like a very warm, welcoming place to visit. >.>;;
Yeah, without any warning. Thus be sure to read the rules and everything will be okay ;)
Well, I'll still check Reddit out and give it a legitimate chance, but that's not a great first impression. :P
1.3B people visit Reddit monthly, I think this fact alone is enough to include Reddit to your marketing campaign.
Right, but the way the article makes it sound, Reddit is extremely strict about their rules. And I've looked -- there's three sets of rules you need to abide by: the ones in the Reddiquette section, the regular Reddit rules, and there's another page of rules specifically for Self-Promotion. On top of that, you have to also pay attention to each subreddit's rules.
I've been a part of a number of social media platforms and forums (and I just opened my own forum recently), and all of them have rules and regulations you need to follow. That's fine. But I think there's a fine line between when you can be firm with your users and when it starts getting ridiculous. I don't want to have to go to Reddit and feel like I have to be on my toes all the time, worrying about whether or not I'm abiding by "Rule #36", or whether I'm going to get banned or not. That sort of thing just ruins the experience for me.
On the other hand though, I've asked a couple people at work if Reddit is strict with their rules, and they said it's not bad, just the usual stuff like on other websites. And like I said before, I still will check Reddit out and I've already set up an account, but I didn't get a good impression of it after reading the article.
Anyway, those are my two cents.
Home Security Eye
Thanks for sharing!
Reddit promotion is the best idea.
Superb information! Nice to have it on board!
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Jane Foster - Guest Blogger
Hi, I have used Reddit many times, but my Karma score is not increasing. I tried a lot but still my score is 1. Do you have some idea, how to increase that?
Do your submissions get upvotes? The more upvotes you get, the higher your Karma is.