25 Tips That Will Help You Promote on Reddit
As one of the most active internet communities with more than 200 million unique monthly users and almost 8 billion monthly pageviews, Reddit sure can boost your marketing campaign.
The Reddit community has its own set of written and unwritten rules. In this article, I will share some tips and maybe help you with promoting on Reddit.
- Subreddit (sub) – a niche forum with its own set of rules, guidelines and moderators. Almost all subreddits are open and allow posting and commenting even without subscribing.
- Default subreddit – a set of the most popular subreddits that collectively make up the front page for people without a Reddit account. (r/funny, r/pics, r/videos, r/askreddit, etc.).
- Upvote/downvote – this one is self-explanatory; it means approval and disapproval in Reddit's voting system.
- Sidebar – a menu that contains information, different for every subreddit, including rules, guides, suggested links, FAQs, moderators' contacts, suggested subreddits and whatever else the mods feel like adding to it.
- Front page – a homepage where trending posts are displayed. For all unregistered users, the front page is the same, and it showcases current top posts from default subreddits. Registered users see personalizedfront page, it's based on subreddits that users subscribe to. Having your post featured on the front pagemeans a guaranteed increase in traffic, to the point where many websites simply go down because of theheavy load.
- Karma – Reddit's useless internet points and the desire of every redditor. You get karma when other users upvote your comments or submissions. There are two types of karma – link and comment. "Link karma"(often referred to as "submission karma") is gained by posting new threads, and "comment karma" is gained by, well, commenting.
- AMA – an abbreviation for "ask me anything," a thread where a topic starter (usually referred to as an "OP," for "original poster") answers questions from the community.
Also, make sure to read these basic rules (reddiquette) to avoid getting in trouble. Pay extra attention to the "please don't" section.
1. First of all, become a real Reddit user. You'll have access to a lot of content and active communities. Pick the ones you find interesting and engage.
2. Install Reddit Enhancement Suite for your browser; it makes using Reddit so much easier and so much more enjoyable – from browsing images on page to switching between different accounts in twoclicks.
4. Don't use your personal account for marketing purposes. The most I do with mine is upvote some of my posts from my marketing accounts. Don't do that too often though (see tip #13).
5. Gain karma, or in other words, build a reputation. Don't try to promote anything with a new account that has zero karma. Start by commenting on submissions that you find interesting and it all will come naturally. Comment karma is a lot more important than link karma. Just make sure that your link karma is not negative.
6. To build karma I usually comment on rising r/askreddit submissions. These threads are easy to comment on and often "explode": if redditors find your comment funny or relatable, you can get hundreds of upvotes per post.
7. Find subreddits with your target audience. Reddit's internal search engine is rubbish, but it's capable of finding a subreddit that you're looking for. It's difficult to get noticed on big subreddits, so I mostly post on smaller subs. Sidebars of big subreddits usually list smaller ones related to the topic. For example, here's a list from r/marketing sidebar:
16. Links from upvoted posts turn into dofollow links. The number of upvotes, that you need to turn links into dofollow, varies based on a variety of factors, like post age, upvote/downvote ratio, etc. Five upvotes are often enough.
18. Cite your sources, if you post a controversial comment or submit something questionable.There's a chance that someone will call you out for not providing a reliable source, and other users will think your comment is BS. It's up to you to prove that it's not.