PPC Research / Competitors report lists domains that are bidding on similar keywords in Google AdWords.
Common Keywords - keywords that both the analyzed domain and its competitor are bidding on in Google AdWords;
Missing Keywords - keywords that a competitor is bidding on, but the researched domain is not;
All Keywords - all paid keywords of a competitor;
Total Ads - all ad copies of a competitor.
Changing the List of Competitors
You can edit the competitor’s list by adding or removing competitors. Click on Change the List of Competitors, enter a new competitor or remove an existing one, and click on Apply.
You can export the list of competitors in one of the seven supported formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT.