PPC Research / Competitors report suggests competitors based on common keywords.
Common Keywords - common paid keywords for the researched domain and its competitor.
Missing Keywords - keywords the competitor bids on in Google AdWords, but the researched domain does not.
All Keywords - all paid keywords of a competitor.
Total Ads - all ad copies of a competitor.
Changing the List of Competitors
You can edit the competitor’s list by adding or removing competitors. Click on Change the List of Competitors box, enter a new competitor or remove an existing one, and click on Apply.
The report can be exported in one of the seven supported formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT. PDF export option supports branded reporting (starting from Plan C, users can upload their own logo to be added to the exported report).