How Serpstat better than Semrush?
Detailed comparison of the two niche leaders
Semrush is a time-honored search engine marketing tool with a wide variety of services and functions.
Still, each tool has their own advantages that will appeal to different types of websites
Our аchievements
Serpstat only recently became an international product, in 2015. That’s 7 years after Semrush. We already proved that Serpstat can be the best product in its niche.
№1 selling SEO tool of all time on Appsumo
The most upvoted SEO tool on Product Hunt
Best solution for ecommerce businesses
Reviews from Appsumo and Producthunt
Prices
Perfect for big agencies, startups, freelancers and even for newbies wanting to learn seo without spending too much money.
Serpstat Long-term subscription discount: up to -40%
$19 Monthly
$69 Monthly
$149 Monthly
$299 Monthly
$499 Monthly
$999 Monthly
$1 499 Monthly
$2 500 Monthly
Semrush Long-term subscription discount: up to -20%
Join 110 049 professionals right now!
Join Serpstat
We have redefined a quality-to-price ratio for SEO tools, providing IM specialists the most balanced and well-priced solution.
1. Serpstat is only 3 years old. We’re using the most advanced technologies and hardware which allows for efficient, cheap, and fast data processing.
2. Our 8 carefully constructed pricing plans include limits that will meet all your needs. The reason we have so many plans is to ensure that each client gets exactly what is beneficial to his/her business with no overpay.
3. Serpstat has in-house coders from Ukraine who proved themselves as world leading specialists. Our location has given us the chance to minimize all costs.
Oleg Salamaha VP Product at Serpstat
Tariff plans comparison
| Service | Serpstat | Semrush |
|---|---|---|
| Number of tariff plans | 8 | 3 |
| Minimum price, $ | 19 | 99 |
| Long-term subscription discount | up to -40% | up to -20% |
Plan 1
| Service | Serpstat | Semrush |
| Price, $ | 69 | 99 |
| Position Tracking | ||
| Keywords for tracking (daily) | 700 | 500 |
| Number of projects | unlimited | ? |
| Competitors' Domains to track | unlimited | ? |
| Frequency of Tracking | daily | daily |
| Depth of Tracking | 100 | 100 |
| User seats | 100 | 1 |
| Link Explorer | ||
| Queries per day | 800 | unlimited |
| Results per report | 15 000 | unlimited |
| Site Audit | ||
| Pages to audit (per month) | 150 000 | 100 000 |
| Search Analytics | ||
| Queries per day | 4 000 | 3 000 |
| Results per report | 15 000 | 10 000 |
| Projects | 20 | 5 |
| Access to API | ||
| Rows per Month by API | 100 000 | - |
Plan 2
| Service | Serpstat | Semrush |
| Price, $ | 149 | 199 |
| Position Tracking | ||
| Keywords for tracking (daily) | 2 000 | 1 500 |
| Number of projects | unlimited | 5 |
| Competitors' Domains to track | unlimited | 5 |
| Frequency of Tracking | daily | daily |
| Depth of Tracking | 100 | 100 |
| User seats | 500 | 1 |
| Link Explorer | ||
| Queries per day | 1 200 | unlimited |
| Results per report | 40 000 | unlimited |
| Site Audit | ||
| Pages to audit (per month) | 400 000 | 300 000 |
| Search Analytics | ||
| Queries per day | 6 000 | 5 000 |
| Results per report | 40 000 | 30 000 |
| Projects | 50 | 50 |
| Access to API | ||
| Rows per Month by API | 500 000 | - |
Plan 3
| Service | Serpstat | Semrush |
| Price, $ | 499 | 399 |
| Position Tracking | ||
| Keywords for tracking (daily) | 7 500 | 6 000 |
| Number of projects | unlimited | unlimited |
| Competitors' Domains to track | unlimited | unlimited |
| Frequency of Tracking | daily | daily |
| Depth of Tracking | 100 | 100 |
| User seats | unlimited | ? |
| Link Explorer | ||
| Queries per day | 2 400 | unlimited |
| Results per report | 50 000 | unlimited |
| Site Audit | ||
| Pages to audit (per month) | 2 500 000 | 1 200 000 |
| Search Analytics | ||
| Queries per day | 12 000 | 10 000 |
| Results per report | 75 000 | 50 000 |
| Projects | 100 | unlimited |
| Access to API | ||
| Rows per Month by API | 2 000 000 | - |
Unique Features
Serpstat is the 'go-to' tool in every SEOer's toolbox
The complete research of SERP with advanced analytics
Talking about rank tracking, unlike other services on the market, Serpstat keeps track of all top 100 search results for a keyword, and not only the rank of one domain for the tracked keyword.
Serpstat users benefit from this unique feature by gaining insight into exact positions of all top 100 domains for a keyword without the need to create separate projects for monitoring competitors’ ranks.
Read More
Insights into traffic distribution among domains
Introduction of rank tracking and keyword grouping capabilities has given us an opportunity to implement an algorithm that allows to find out the market share of every domain from top 100 search results for the tracked keywords and keyword groups.
The SEO professionals will be delighted to get a tool that will allow them not only to track improvements in SEO rankings, but most importantly to see rises or falls in a domain’s visibility.
Read More
Advanced backlink data collected over the last 2 years
Serpstat saves data on all changes that happen to a domain's link profile: referring domains and pages, anchors and more. Today Serpstat is among the backlink analysis leaders.
Read More
In-depth URL Analysis
Serpstat is the first page-oriented platform for a deep competitive analysis that helps you find competitors and define missing keywords for a single URL.
Read More
Detailed comparison of limits and features
| Service | Serpstat | Semrush |
|---|---|---|
| Position Tracking | ||
| Search Engines | Google, Yandex | Google, Bing |
| Daily results | ||
| Local Search | ||
| Global Tracking | ||
| SERP Monitoring | ||
| SERP Historical Data | ||
| Market share distribution | ||
| Depth of Monitoring | 100 | 100 |
| Keywords Grouping | ||
| Multi-users | ||
| Backlinks Explorer | ||
| Data Sources | in-house, Majestic | in-house |
| Referring domains | ||
| Referring IPs | ||
| Referring subnets | ||
| New / Lost backlinks | ||
| Anchors | ||
| Flow Metrics (Page rank and Trust rank) | ||
| Top Pages | ||
| Site Audit | ||
| Data Sources | in-house | in-house |
| Domain Optimisation Rate | ||
| Page Status Code (4хх, 5хх) | ||
| Meta-tags on pages | ||
| Headings (h1...h6) | ||
| Redirects | ||
| Accessibility & Indexation | ||
| Loading Time | ||
| Server Parameters | ||
| Keyword Research | ||
| Data Sources | in-house | in-house |
| Search Engines | Google, Yandex | Google, Bing |
| SEO Analysis | ||
| PPC Analysis | ||
| Semantic Core Research | ||
| Search Queries | ||
| Search Suggestions | ||
| Cluster Reseach | ||
| Search Questions | ||
| Missing Keywords | ||
| Keywords Distribution | ||
| Export | CSV (open office, ME), XLSX, XLS, Google Docs, PDF | CSV, XLS |
| Competitor Analysis | ||
| Competitors by keyword | ||
| Competitors by domain | ||
| Competitors by URL | ||
| Competitors' rankings | ||
| Ranking`s changes | ||
| Organic traffic overview | ||
| Paid traffic overview | ||
| Additional traffic | ||
| Tree-view keywords distribution | ||
| In-depth URL Analysis | ||
| Visual competitors ratio | ||
| Domains` Batch Analysis | 200 | 0 |
| API | ||
| Included to a tariff plan | ||
| Additional price | 0 | API units |
API
You can create your own tools to fit your personal needs with Serpstat's API
Serpstat
Price on API starts from $69
Semrush
Price on API starts from $399
We provide API for SEO specialists of all levels, which means you can get access to API not only in our corporate tariffs but tariffs developed for single users as well.
You can also purchase just the API, without having to subscribe to our plans, if that’s the only thing your business needs at the moment
With our API you can create custom reports by using methods that allow pulling any data set you may be interested in.
Love and Care from Customer Success Team
24-hour customer success team answers within few minutes via online chat.
— Serpstat
Customer support via email, ticketing, and phone during working hours
— Semrush
Customer success and support team is a vital part of any services. With flexible filters and smart UI we’ve made our tool simple for users. But we understand that hundreds of Serpstat functions can be daunting.
That’s why we developed our 24/7 support team and we’re always there for our users
Kate Sizova. VP of Customer Success
Reviews from Appsumo about Serpstat support team
Detailed comparison on 
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Thousands of professionals all over the world already use Serpstat
We're working hard to become the only tool you'll ever need for SEO and Digital Marketing. If you're not using Serpstat right now, you'll be using later.
Join 110 049 professionals right now!
Join SerpstatPersonal demonstration
During a Skype-call or Google Hangouts session, our specialist will show you how Serpstat works live, by sharing the screen with you. Within 20 minutes you will see our best features in action and learn how to use Serpstat to improve your working processes and save time. During the presentation you can also ask questions about the service and get all the answers you need