Comparative analysis
Moz and Serpstat
Prices Comparison
| Service | Serpstat | Moz |
| Number of tariff plans | 8 | 4 |
| Minimum price, $ | 19 | 99 |
| Long-term subscription discount | up to -40% | up to -20% |
Plan B
| Service | Serpstat | Moz |
| Price, $ | 69 | 99 |
| Position Tracking | ||
| Keywords for tracking (daily) | 700 | 300 |
| Number of projects | unlimited | 5 |
| Competitors' Domains to track | unlimited | 5 |
| Frequency of Tracking | daily | weekly |
| Depth of Tracking | 100 | 50 |
| User seats | 100 | 2 |
| Link Explorer | ||
| Queries per day | 800 | |
| Results per report | 15 000 | 5 |
| Site Audit | ||
| Pages to audit (per month) | 150 000 | 250 000 |
| Search Analytics | ||
| Queries per day | 4 000 | 0 |
| Results per report | 15 000 | 0 |
| Projects | 20 | 0 |
| Access to API | ||
| Rows per Month by API | 100 000 | 0 |
Plan С
| Service | Serpstat | Moz |
| Price, $ | 149 | 149 |
| Position Tracking | ||
| Keywords for tracking (daily) | 2 000 | 750 |
| Number of projects | unlimited | 10 |
| Competitors' Domains to track | unlimited | 10 |
| Frequency of Tracking | daily | weekly |
| Depth of Tracking | 100 | 50 |
| User seats | 500 | 10 |
| Link Explorer | ||
| Queries per day | 1 200 | ? |
| Results per report | 40 000 | ? |
| Site Audit | ||
| Pages to audit (per month) | 400 000 | 500 000 |
| Search Analytics | ||
| Queries per day | 6 000 | 30 |
| Results per report | 40 000 | 5 000 |
| Projects | 50 | |
| Access to API | ||
| Rows per Month by API | 500 000 | 0 |
Plan D
| Service | Serpstat | Moz |
| Price, $ | 299 | 249 |
| Position Tracking | ||
| Keywords for tracking (daily) | 5 000 | 1 900 |
| Number of projects | unlimited | 25 |
| Competitors' Domains to track | unlimited | 25 |
| Frequency of Tracking | daily | weekly |
| Depth of Tracking | 100 | 50 |
| User seats | 1 000 | 25 |
| Link Explorer | ||
| Queries per day | 1 600 | |
| Results per report | 50 000 | |
| Site Audit | ||
| Pages to audit (per month) | 1 250 000 | 1 250 000 |
| Search Analytics | ||
| Queries per day | 8 000 | ? |
| Results per report | 50 000 | ? |
| Projects | 75 | |
| Access to API | ||
| Rows per Month by API | 1 000 000 | 0 |
Plan E
| Service | Serpstat | Moz |
| Price, $ | 499 | 599 |
| Position Tracking | ||
| Keywords for tracking (daily) | 7 500 | 7 500 |
| Number of projects | unlimited | 100 |
| Competitors' Domains to track | unlimited | 100 |
| Frequency of Tracking | daily | weekly |
| Depth of Tracking | 100 | 50 |
| User seats | unlimited | unlimited |
| Link Explorer | ||
| Queries per day | 2 400 | |
| Results per report | 50 000 | |
| Site Audit | ||
| Pages to audit (per month) | 2 500 000 | 1 250 000 |
| Search Analytics | ||
| Queries per day | 12 000 | ? |
| Results per report | 75 000 | ? |
| Projects | 100 | ? |
| Access to API | ||
| Rows per Month by API | 2 000 000 | 0 |
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Features Comparison
| Service | Serpstat | Moz |
| Position Tracking | ||
| Search Engines | Google, Yandex | Google, Bing, Yahoo |
| Daily results | ||
| Local Search | ||
| Global Tracking | ||
| SERP Monitoring | ||
| SERP Historical Data | ||
| Market share distribution | ||
| Depth of Monitoring | 100 | 50 |
| Keywords Grouping | ||
| Multi-users | ||
| Backlinks Explorer | ||
| Data Sources | in-house, Majestic | in-house |
| Referring domains | ||
| Referring IPs | ||
| Referring subnets | ||
| New / Lost backlinks | ||
| Anchors | ||
| Flow Metrics (Page rank and Trust rank) | ||
| Top Pages | ||
| Site Audit | ||
| Data Sources | in-house | in-house |
| Domain Optimisation Rate | ||
| Page Status Code (4хх, 5хх) | ||
| Meta-tags on pages | ||
| Headings (h1...h6) | ||
| Redirects | ||
| Accessibility & Indexation | ||
| Loading Time | ||
| Server Parameters | ||
| Keyword Research | ||
| Data Sources | in-house | in-house |
| Search Engines | Google, Yandex | Google, Bing, Yahoo, |
| SEO Analysis | ||
| PPC Analysis | ||
| Semantic Core Research | ||
| Search Queries | ||
| Search Suggestions | ||
| Cluster Reseach | ||
| Search Questions | ||
| Missing Keywords | ||
| Keywords Distribution | ||
| Export | CSV (open office, ME), XLSX, XLS, Google Docs, PDF | CSV |
| Competitor Analysis | ||
| Competitors by keyword | ||
| Competitors by domain | ||
| Competitors by URL | ||
| Competitors' rankings | ||
| Ranking`s changes | ||
| Organic traffic overview | ||
| Paid traffic overview | ||
| Additional traffic | ||
| Tree-view keywords distribution | ||
| In-depth URL Analysis | ||
| Visual competitors ratio | ||
| Domains` Batch Analysis | 200 | |
| API | ||
| Included to a tariff plan | ||
| Additional price | 0 | $250 - $10,000 |
Personal demonstration
Find out about the main features of the service in a convenient way for you!
Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.