Semantic Core Checklist

A ready-made list of tasks for compiling a semantic core. A ready-made list of tasks to properly prepare for the move and keep the site up and running. Leave a request to get test access to this and other checklists to track progress on SEO projects and organize work in the To Do List tool from Serpstat.

Alexei Volkov

  • Founder of the agency Digital.Tools.
  • Has 20 years of experience in Internet marketing.
  • Member of the jury of Runet Rating in the SEO category.
  • Is among the top 70 leading experts in SEO according to the content marketing agency Texterra.
  • Speaker of conferences such as RIW, AllInTop, EMF, Baltic Digital Days, Cybermarketing, SmartFox, Studio F1, etc.
  • The author of articles and commentaries in such editions as Kommersant, Vedomosti, Izvestiya, Mediametrix, CMS Magazine, Texterra, Madcats, Cossa and others.
  • The strength is modesty.

1. There are branded requests
It is better to have them. Be sure, if the site is not ranked for a branded query, the sooner you know about it — the better.
2. There are only a few branded queries
The perfect number is 3: in Cyrillic, Latin, and something else with additional information, with a chance to not be in the first place. But a few dozen branded queries are unnecessary.
3. Answer to the question «What kind of site is this?»
The first phrase can be added as soon as you open the site and examine the first screen. The first phrase is a description of the business site as a whole, its specialization. We can immediately write phrases such as online electronics store, online farm food store, and so on.
4. Product categories
A very important part of semantics. There are many sources, from menus to parsing competitors. The menu has a plus: the client apparently already sorted sections by business priorities. Sometimes, it's hard to get this information from a client.
5. Product categories are written correctly
Don't use product categories copied verbatim from the menu. Let's take the section «Smartphones and accessories» as an example. Nobody ever types in "smartphones and accessories." Make 2 different queries out of it.
6. All categories are collected
You need to develop product categories. For example, televisions. TVs are further divided into TV brands, flat TVs, TVs of a certain size, TVs with some technology, etc.
7. The bundles of product categories are compiled
Next, look at the bundles. For example, such as product category + brand, product category + area of application, or product category + solution to a problem. Examples: Nike sneakers, Toshiba TVs — these are product categories + brand. Bathtub linings, cottage linings - area of application. «Tablet for a child» — user segment that will use this product.
8. Tag semantics
Do you know about the tag pages of online stores?

More often than not, product category + adjective queries are relevant for them. It is important not to copy everything but check for frequency. For example, we know for sure that iPhone Gold is in demand.
9. Product + characteristics
When you open the category page of the online store, most often, there is a filter that allows you to select products according to many parameters: supplier, color, volume, material. Take a look and try to figure out which of these filters may be frequent.
10. Product titles and item numbers
I recommend including a couple of item numbers in the semantics. For example, PPA-LX1 or ME88SUG. At least, these are indicators of the soundness of the internal optimization.
11. Product titles without acronyms
The semantic core should not include such queries as «Galaxy 5G/5K mAh, 15W FC, Samsung». This example should be replaced by "Samsung Galaxy A32 5G»
12. Semantics of multiplication
The ranking of short-tail queries is affected by the query index. It is best to boost it through long-tail queries with high relevance. But wordstat parsing and databases do not work well here. It is better to come up with your own matrix of multiplication of semantics with toponyms.

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