Get access to 30+ marketing and SEO tools. analyze competitors, keywords, and backlinks for free.. Free Sign Up!

Semantic Core Checklist

A ready-made list of tasks for compiling a semantic core. A ready-made list of tasks to properly prepare for the move and keep the site up and running. Leave a request to get test access to this and other checklists to track progress on SEO projects and organize work in the To Do List tool from Serpstat.

Alexei Volkov



  • Founder of the agency Digital.Tools.
  • Has 20 years of experience in Internet marketing.
  • Member of the jury of Runet Rating in the SEO category.
  • Is among the top 70 leading experts in SEO according to the content marketing agency Texterra.
  • Speaker of conferences such as RIW, AllInTop, EMF, Baltic Digital Days, Cybermarketing, SmartFox, Studio F1, etc.
  • The author of articles and commentaries in such editions as Kommersant, Vedomosti, Izvestiya, Mediametrix, CMS Magazine, Texterra, Madcats, Cossa and others.
  • The strength is modesty.




1. There are branded requests
It is better to have them. Be sure, if the site is not ranked for a branded query, the sooner you know about it — the better.
2. There are only a few branded queries
The perfect number is 3: in Cyrillic, Latin, and something else with additional information, with a chance to not be in the first place. But a few dozen branded queries are unnecessary.
3. Answer to the question «What kind of site is this?»
The first phrase can be added as soon as you open the site and examine the first screen. The first phrase is a description of the business site as a whole, its specialization. We can immediately write phrases such as online electronics store, online farm food store, and so on.
4. Product categories
A very important part of semantics. There are many sources, from menus to parsing competitors. The menu has a plus: the client apparently already sorted sections by business priorities. Sometimes, it's hard to get this information from a client.
5. Product categories are written correctly
Don't use product categories copied verbatim from the menu. Let's take the section «Smartphones and accessories» as an example. Nobody ever types in "smartphones and accessories." Make 2 different queries out of it.
6. All categories are collected
You need to develop product categories. For example, televisions. TVs are further divided into TV brands, flat TVs, TVs of a certain size, TVs with some technology, etc.
7. The bundles of product categories are compiled
Next, look at the bundles. For example, such as product category + brand, product category + area of application, or product category + solution to a problem. Examples: Nike sneakers, Toshiba TVs — these are product categories + brand. Bathtub linings, cottage linings - area of application. «Tablet for a child» — user segment that will use this product.
8. Tag semantics
Do you know about the tag pages of online stores?

More often than not, product category + adjective queries are relevant for them. It is important not to copy everything but check for frequency. For example, we know for sure that iPhone Gold is in demand.
9. Product + characteristics
When you open the category page of the online store, most often, there is a filter that allows you to select products according to many parameters: supplier, color, volume, material. Take a look and try to figure out which of these filters may be frequent.
10. Product titles and item numbers
I recommend including a couple of item numbers in the semantics. For example, PPA-LX1 or ME88SUG. At least, these are indicators of the soundness of the internal optimization.
11. Product titles without acronyms
The semantic core should not include such queries as «Galaxy 5G/5K mAh, 15W FC, Samsung». This example should be replaced by "Samsung Galaxy A32 5G»
12. Semantics of multiplication
The ranking of short-tail queries is affected by the query index. It is best to boost it through long-tail queries with high relevance. But wordstat parsing and databases do not work well here. It is better to come up with your own matrix of multiplication of semantics with toponyms.

How to use a checklist in your project?

The Semantic Core Checklist is part of Serpstat's To Do List. Create your to-do lists or use templates from experts to track project progress. Ready to learn more about Serpstat features and get free trial access?

Serpstat Tools and Features


244 search bases for Google;

Analysis of up to 100,000 keywords and compilation of a list of domains by 18 metrics;

Daily rank tracking in organic and paid results of your domain and all competitors, accurate to the city;

Finding the most relevant online competitors: collecting and analyzing their pages with the most traffic.

Serpstat Tools and Features
More than 30 tools in one platform to help SEO specialists and digital agencies with a complete site analysis, collection of semantics, link analysis, audit, clustering, daily rank tracking.
Personal demonstration
Leave a request, and we will conduct a personal demonstration of the service for you, provide you with a trial period, and offer comfortable conditions for starting exploring the tool

Share this article with your friends

Are you sure?

Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.

Name

Email

Phone

We are glad of your comment
I agree to Serpstat`s Privacy Policy.

Thank you, we have saved your new mailing settings.

We use cookies to make Serpstat better. By clicking "Accept cookies", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Learn more

Open support chat