Conduct a technical audit of the site to find all SEO errors. Site audit will allow you to get a list of technical errors, a step-by-step plan for their correction, depending on the level of severity, as well as recommendations for setting up the site correctly.

Learn more about the SEO and PPC website promotion tool and get a free site audit by signing up for a free 30-minute consultation.

How to carry out a Site audit?

Check the overall level of website optimization

To check your site for errors, use Serpstat's Site Audit tool. You will be able to conduct a detailed domain check, detect internal errors and check compliance with the requirements of search engines. You can get:
Each analyzed site receives an SDO (Serpstat Domain Optimization) score, which shows the quality of site optimization based on the ratio of the number of critical errors and their criticality to the total number of possible errors.
Summaries of checking response codes, body length, title, and description.
A prioritized list of technical errors based on their severity.
Individual settings for reports and audits and clear graphs.

High priority error checking

High priority bugs should be fixed first, as they are the most critical for ranking.
Identify crucial errors easily and fix them using the instructions to avoid sanctions from search engines.
In the Summary Report, find the All Checks and Recommendations section.
You will be taken to a detailed high priority bug report.
Click on the category with the highest critical error rate.
Click on a category to get a detailed description of the problem, instructions on how to fix the error and a list of links where these errors were made.

Error analysis of medium priority

The next stage of work is to correct errors of medium priority. Pay attention to issues with certificates and page loading speed. Follow these steps to check this category of errors:
Review the comments and details for each bug by clicking on it.
Switch to the Medium Priority category in the checks bar below the search bar.
Get bug fixes and feature articles to learn more about technical bugs.

Low priority bug fix

The final stage of the site's technical audit is dedicated to fixing low priority bugs. These recommendations are optional, but you can pay attention to them. For example, page titles or micro-markup errors.
Click on the Low priority category in the error list pane.
Check the details for each error.

Recommendations for improving the site

In the Info section of the checker pane, you will find a list of site SEO settings that do not affect your SDO score.

Here you can find recommendations on description length, canonical tag settings, redirects, attributes for nofollow links, and other items that need to be corrected on the site. Correct them to improve your site's chances of ranking at the top of search engine results.

Tasks that can be solved with Site audit

Detect high, medium and low priority technical errors
Get detailed information on each error and how to fix it
Determine the level of SDO (Serpstat Domain Optimization). SDO is an indicator that reflects the ratio of the number of errors and their severity to the total number of errors
Improve the site's position in the top search results pages by correcting errors found during the technical audit and implementing recommendations
The largest Google SERP data and own link index:

Serpstat Key Benefits

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referring domains
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Do-it-yourself SEO site audit is very easy. Determine your focus when dealing with technical errors on the site and get detailed recommendations for fixing errors from Serpstat.

Learn more about the platform's SEO by signing up for a free 30-minute consultation.

Fix technical errors on the site

FAQ. Common questions about site audit

1. What is site audit?

A technical site audit is a search for errors that affect a website's ranking in search engines. By conducting a site audit and correcting errors, it is possible to ensure the following:

  • Error free code;
  • The site structure accuracy;
  • Fast loading speed of website;
  • Server responses accuracy;
  • No duplicate pages;
  • Redirects work correctly;
  • Proper sitemap and a robots.txt code;
  • No broken links.

2. How to audit a site?

To audit a site, you need to check the following parameters:

  • Trust. Site’s trustworthiness;
  • Dynamics. Smooth link profile growth;
  • Toxicity. The number of malicious links;
  • Missing links;
  • Anchor-list, with a 20% maximum of commercial anchors;
  • Analysis by the number of backlinks;
  • The ratio of dofollow and nofollow links.

If you want to know how to conduct an SEO site audit in detail, the checklist will help you.

3. SEO site audit: what is included?

When conducting an SEO site audit, you need to check the following parameters:

  • Indexing.
    To assess the quality of indexing, check the following: the presence of a Robots.txt file and meta tags, a sitemap in HTML format, XML to speed up page indexing, technologies to simplify navigation iframe, JS, Flash, correctly configured server response codes, correct URL structure.
  • Download speed.
    Acceptable download speed is 2 seconds or less. The average time for sending the HTML code should be 200-300 ms. The higher the download speed, the better the user experience, therefore this factor significantly affects the ranking.
  • Duplicate content.
    If the site has two or more pages with the same content, it is considered duplicate content . Most often, duplicates happen in text content. It is important to eliminate duplicate content in order not to be penalised by search engines.
  • 404 page and broken links.
    If the link leads to a non-existent page, it is called broken. When clicking on a broken link, the user should get to a page with a 404 error, and if such pages are not created, then the redirection will occur to the server page. Sites with a bulk of broken links and no 404 pages fall under search engine filters.

Each of these analysis stages should culminate in the creation of a specific task list. By correcting the technical errors of the site, the ranking of the site can be significantly improved.

4. What is an internal site audit?

Internal site audit means a technical audit. A technical site audit is a search for errors that affect the functional properties of the site, as well as its position in search engines.
The process of internal site auditing is associated with searching for errors in the code, checking the site structure, checking the download speed and server responses, controlling redirects, finding and removing broken links, and checking for a sitemap.

5. What is an external site audit?

An external site audit is an analysis of the link mass. In order to carry it out, you need to perform the following actions:

  1. Analyze donors.
    Get rid of suspicious and spammy link donors, as well as meticulously analyze the project link mass in order to assess the quality of donors.
  2. Analyze the anchor list.
    You should remove unnatural links by analyzing the site's anchor list. Link spam falls under Google filters, so you should avoid unnatural anchors.
  3. Check the link mass growth.
    The growth graph should have a smooth increase. The dramatic spikes in link mass are indicative of the sanctions that Google has imposed.

It is important to conduct an external site audit in order to detect the sanctions imposed on the resource by search engines in a timey manner. Depending on the situation, you can resolve the problem by changing the domain, or cleaning the backlink profile.

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