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How to carry out a Site audit?
Check the overall level of website optimization
High priority error checking
Error analysis of medium priority
Low priority bug fix
Recommendations for improving the site
Here you can find recommendations on description length, canonical tag settings, redirects, attributes for nofollow links, and other items that need to be corrected on the site. Correct them to improve your site's chances of ranking at the top of search engine results.
Tasks that can be solved with Site audit
Serpstat Key Benefits
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Fix technical errors on the site
FAQ. Common questions about site audit
1. What is site audit?
A technical site audit is a search for errors that affect a website's ranking in search engines. By conducting a site audit and correcting errors, it is possible to ensure the following:
- Error free code;
- The site structure accuracy;
- Fast loading speed of website;
- Server responses accuracy;
- No duplicate pages;
- Redirects work correctly;
- Proper sitemap and a robots.txt code;
- No broken links.
2. How to audit a site?
To audit a site, you need to check the following parameters:
- Trust. Site’s trustworthiness;
- Dynamics. Smooth link profile growth;
- Toxicity. The number of malicious links;
- Missing links;
- Anchor-list, with a 20% maximum of commercial anchors;
- Analysis by the number of backlinks;
- The ratio of dofollow and nofollow links.
If you want to know how to conduct an SEO site audit in detail, the checklist will help you.
3. SEO site audit: what is included?
When conducting an SEO site audit, you need to check the following parameters:
To assess the quality of indexing, check the following: the presence of a Robots.txt file and meta tags, a sitemap in HTML format, XML to speed up page indexing, technologies to simplify navigation iframe, JS, Flash, correctly configured server response codes, correct URL structure.
- Download speed.
Acceptable download speed is 2 seconds or less. The average time for sending the HTML code should be 200-300 ms. The higher the download speed, the better the user experience, therefore this factor significantly affects the ranking.
- Duplicate content.
If the site has two or more pages with the same content, it is considered duplicate content . Most often, duplicates happen in text content. It is important to eliminate duplicate content in order not to be penalised by search engines.
- 404 page and broken links.
If the link leads to a non-existent page, it is called broken. When clicking on a broken link, the user should get to a page with a 404 error, and if such pages are not created, then the redirection will occur to the server page. Sites with a bulk of broken links and no 404 pages fall under search engine filters.
Each of these analysis stages should culminate in the creation of a specific task list. By correcting the technical errors of the site, the ranking of the site can be significantly improved.
4. What is an internal site audit?
Internal site audit means a technical audit. A technical site audit is a search for errors that affect the functional properties of the site, as well as its position in search engines.
The process of internal site auditing is associated with searching for errors in the code, checking the site structure, checking the download speed and server responses, controlling redirects, finding and removing broken links, and checking for a sitemap.
5. What is an external site audit?
An external site audit is an analysis of the link mass. In order to carry it out, you need to perform the following actions:
- Analyze donors.
Get rid of suspicious and spammy link donors, as well as meticulously analyze the project link mass in order to assess the quality of donors.
- Analyze the anchor list.
You should remove unnatural links by analyzing the site's anchor list. Link spam falls under Google filters, so you should avoid unnatural anchors.
- Check the link mass growth.
The growth graph should have a smooth increase. The dramatic spikes in link mass are indicative of the sanctions that Google has imposed.
It is important to conduct an external site audit in order to detect the sanctions imposed on the resource by search engines in a timey manner. Depending on the situation, you can resolve the problem by changing the domain, or cleaning the backlink profile.