How to collect a competitor's keywords?
Serpstat makes this problem easy. Use step-by-step instructions to find and analyze high-ranking competitor's keywords in search engines
Do you want to know what keywords a competitor's site is showing in search results? Enter a competitor's site into the form and go to Keywords.
Steps to take when collecting a competitor's keywords
Visibility analysis and general ranking of the domain in search results
First of all, check the ranking of the competitor's domain in the search engine.
In the Serpstat search box, enter the domain name and click "Search";
In the Summary report, note the Visibility metric number. It is based on the keywords' popularity and the domain ranking in the Google top 20 and shows the maximum possible site visibility for 1 million keywords;
Click on the Visibility report to get the Visibility trend data;
Look at the Visibility Trends graph to analyze the success of a competitor's SEO campaigns for a month or a year;
Scroll up a little and pay attention to the Keyword position distribution chart. The diagram shows the number of keywords the domain is ranked for in the top 1, top 3, top 5, top 10, top 20 and top 100 in Google;
Click on the report for an expanded keywords list the domain ranks for in the top 100 in Google
Check keywords the competitors are optimizing the domain for
Now you need to check the keywords your competitor is using to optimize their SEO campaigns. To do this, use filtering.
Click on the filter icon in the upper right corner of the SEO Keywords report;
Add the first filter: "Misspelled keywords + Does not contain all";
Add a second filter: "Frequency + Less Than" and enter a numerical value that is appropriate for your project;
Add a third filter: "Keywords + Does not contain everything (exact match)", then enter all the competitor's brand queries in the field that opens and click "Apply";
The resulting list can be downloaded in a convenient format for subsequent analysis of the competitors' semantic core.
Exploring Top Pages
Next, you should analyze which pages of the competitor's site contain the largest number of keywords and reposts in social networks. These data, in particular, can be used to judge the niche trends and the most popular products / services of the competitor.
In the toolbar located in the left column, click on "Domain Analysis → SEO Analysis → Top Pages";
A table will open, which contains data on the pages of the domain containing the largest number of keywords the domain ranks for in the top 100 in Google;
Click on the indicator Number of keywords near any domain;
In the list, you will see the semantics for this page and will be able to analyze it in detail.
Problems that can be solved using competitor's keyword collection tools
Collecting competitors' keywords
Checking the visibility and general ranking of the competitors' website
Optimization of your own project, taking into account the successful strategies of competitors
Analysis of niche trends and the most popular products / services of competitors
The largest Google SERP data and own link index:
Serpstat Key Benefits
domains
1.69 В
ads
28,86 М
keywords
5.2 В
Google databases
230
links
952 В
referring domains
168 М
Analyze competitors' keywords quickly to save time and money. Serpstat allows you to analyze niche trends and find out which pages are attracting the most traffic. Use the tool to integrate ideas from competitors to optimize your projects. Collect data quickly and integrate it into your SEO campaigns to increase efficiency.
Collect competitor's keywords quickly and efficiently
Learn more about collecting keywords by signing up for a free 30-minute consultation. Are you ready to try it?
More about finding the keywords of competitors
Ilya Bilanenko
Anastasia Sotula
FAQ. Common questions about keyword collecting and semantics
1. How to find keywords online?
First of all, let's figure out why you need to collect keywords. This is necessary to understand what pages need to be created on the site. Also for what queries these pages should be optimized for good ranking in search engines.
To collect competitors' keywords or keywords for your website, use a dedicated online tool like Serpstat.
For this:
- Enter the name of the required domain in the search box, select the search engine and region and click Search;
- Go to the Keywords report by clicking the corresponding button in the toolbar on the left;
- Filter unnecessary keywords by clicking on the filter icon in the upper right corner and setting the relevant settings for you;
- Analyze the received keywords right in the interface or upload them in one of 6 formats..
2. How to find keywords for an article?
Having decided on the topic of the article, you can start collecting keywords. For this:
- Enter the subject of the article in the search box and click Search;
- In the toolbar on the left, click on Keyword Selection;
- In the report that opens, you will see a list of keywords that contain the given keyword and are ranked in the top 100 Google. Use cost, difficulty, and competition data to help you find the most effective keywords.
- Go to the Similar Keywords report to collect those keywords that are semantically related to the desired keyword and are suitable in terms of strength of connection, competition, frequency, etc.
- Also, use the Search Suggestions and Search Questions tools to get lists of keywords that users utilize to search for content related to your upcoming article.
If you already have a Serpstat account, you can use a special script to quickly select keywords for an article. The script will automate the process and reduce the time for manual collection of the semantic core to a minimum.
3. How to identify competitors’ keywords?
To identify your competitors' keywords, you need a keyword crawler. Use Serpstat to quickly collect competitors' keywords.
The collection consists of the following steps:
- Enter the competitor's domain in the search box in the Serpstat interface, select the Google or Yandex search engine, then the region and click Search;
- Go to the Keywords report by clicking the corresponding button in the toolbar on the left;
- Filter out keywords that are not relevant by clicking on the filter icon in the upper right corner;
- Analyze the received keywords right in the interface or upload them in one of 6 formats.
Personal demonstration
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