Why the pages created for paid links need to be removed
Whether it is necessary to use deep links on the website
Now search bots learned to distinguish useful information from irrelevant on the concrete website. And if you create pages for paid permanent links selling purposefully, sooner or later it will draw attention of search algorithms.
All links pass value and form the link mass, no matter if they useful ones or spam. Therefore, it is better to refuse outgoing links in the least. Nevertheless, there are often situations when outgoing links are necessary: the useful copyright, link to the official site, and so on. In such cases close the link with attributes noindex, nofollow.
It will not save you from link mass loss, but it will look more natural in terms of search engines. To understand how many outgoing links on your website and where they lead to, carry out the analysis by means of the Serpstat tool.
It is also possible to use the Netpeak Spider program to calculate the link mass parameters (Calculate PR – parameters of references):
How to delete useless outgoing links?
If you created pages under outgoing links on your own account and they contain irrelevant information, delete website pages in the admin panel. Pay attention to one more aspect - URL of these pages should return 404 code. So all useless links will disappear from site maps. Send a request to Search Console on the subject of the links removal. This additional operation will come in handy for sure.
To find the hidden links on the existing pages, look at their source code in the browser. Use the combinations Ctrl + Shift C or Ctrl + U. The hidden link in the source code can look so:
If you want to promote the website and gain TOP positions, withdraw from "link dump" creation and place only useful trusted thematic information on your website pages.
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