What is a URL builder and how to use it
What is a UTM builder
Using URL builder and UTM marking, it becomes possible to track traffic sources and to carry out the analysis of their effectiveness. In addition, you can find out if there is any response from search systems advertising campaigns, social networks, mailing, and other sources.
To avoid the excessive length of the resulting URL, you can use alternative utility-programs that help to shorten links containing UTM marking. One а them is Rebrandly.
It is important to use short and comprehensive links in the following cases:
- the URL will be used on platforms with open advertising where users can observe link text;
- if there are certain requirements to link length. To avoid automatic mark-up cutting, you should reduce the link length.
What is the most recommended URL builder?
Google offers additional link building services that use the mark-up that is specially designed for advertising Android or iOS applications.
URL builders help to track the results of every advertising campaign in Google Analytics.
It is highly recommended to use automated link generators. The reason is that creating links manually using UTM may lead to mistakes that may negatively influence data analysis and their display in the administration tools.
In order to create such a link, you need to fill in two obligatory fields and supply additional information optionally.
Specially designed virtual utility programs can help you to shorten links with mark-up so that they can be effectively used on billboards, offline banners and internet platforms that set limits to link length.
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