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What are UTM marks and how do they work
What are UTM marks
What are the UTM marks for?
Due to the UTM marks, you can objectively estimate the efficiency of every single traffic channel, find out what advertising types are economically effective. Also, the analysis helps to determine what advertising channels worth contributing to as they provide the maximum conversion.
To ensure tracking, you need to add special UTM parameters and their values at the end of the URL. Below you can see an example of such a link:

To get the advanced statistic data, you can use ValueTrack dynamic parameters in Google Analytics. They allow getting data not only about the source of a following but also about a type of the device used, user's location at the moment of clicking, and many other pieces of info. For example, using the {ifmobile:[value]} parameter, you can track the users who entered your site via smartphones.
How to create a UTM mark
- utm_source — helps to identify the traffic source, e.g., Facebook, Instagram, Google Ads, etc.;
- utm_medium — is used to see a particular advertising channel such as PPC, email, banners;
- utm_campaign — this is an identifier of a campaign, particular ad, certain good promo code, etc.;
- utm_term — is provided you mark campaigns with the keywords manually. This parameter shows the entered key phrase, which made a user see the ad.
- utm_content — helps to distinguish the links within a common letter or piece of the ad. Due to this feature, you can see which of them are more effective.
?utm_source=blog&utm_medium=email&utm_campaign=en-summer_updates.
After choosing the needed marks, each of them is supplied with an arbitrary value, which will be used in Google Analytics reports.
What UTM marks generators are better to use in 2019
To create short links with the UTM marks, special online tools like Bitly should be used.




How to check the UTM marks in Google Analytics

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