Types Of Content That Are Best For SEO
Blog posts that ooze authority
An article of a thousand words or longer is good, but if you take its highlights and present it in infographic form, more people will be able to read it. That's because infographics are three times more likely to be shared. They're easier to digest and are more engaging too. They also stand a better chance of getting viral, and you know what that means for your SEO.
You can make lists of just about everything, but to make sure your readers find it interesting, it has to be related to your industry. On top of that, each list must be well-researched, sharply-written, and detailed.
Most how-to content come in the form of articles, but the Internet is full of instructional videos, very informative infographics, and even helpful podcasts.
Let's say your website is for your HVAC business, and you want to give people tips on the signs that their air conditioners or heaters need repair or replacement. An article, infographic, or video that teaches them how to spot these signs will go a long way in helping them deal with issues regarding their HVAC equipment.
To get ideas for how-to content, do a quick check of your customer service email and look for the most common questions or concerns about HVAC, then answer them with a how-to-content of your choosing.
No single optimization approach can guarantee you top ranking, but putting up nothing but the best types of content for SEO should make your chances of getting that recognition from search engines better.