|SEO||– 7 min read –||March 26, 2019|
Twitter Chat Recap With Ann Smarty: All You Need To Know About Featured Snippets
Each question should be a H3/H2 subheading. The answer should immediately follow each question/subheading and be concise and to-the-point (factual).
And most importantly, each answer should align with the query search intent. For example, if the query implies a request for definition, your paragraph following the subhead should give a clear definition.
You can also filter results by "Keyword" difficulty to see those queries that have the lowest competition AND trigger featured snippets. These are ideal targets for pages that don't yet have high authority.
For many how-to and comparison queries Google struggles to find clear steps to feature. Sometimes there is a clear answer but it's too long / too detailed / too complicated to get featured. When you have to deal with a lot of data, a lot of steps, a lot of "it depends", make it a habit to provide quick "summaries" /takeaways to give Google a "featurable" answer.
- Always structure your content with H2/H3 subheadings to help Google and users find where you answer the query.
- Always follow each subheading with a short, clear, concise, factual answer with user intent in mind (e.g. if the query implies a number (e.g. price), give that number! Best if it's 1-2 numbers. Don't go too much in detail). You can always elaborate further in the article but the paragraph following the subheading should be as concise as possible. Think of it as a "quick answer" that can fit the featured box.
- Get into a habit of defining concepts (even if you think your readers may know what it is).
- Use lists for steps and tables for pricing information.
- Answer questions! All in all, being featured means doing the best job answering the query. Doing that will improve your overall content quality which will help in the long run, beyond being featured.
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