|SEO||– 11 min read –||June 7, 2019|
What are the pitfalls of optimizing JS-based sites?
Plus, you need to focus on the time that the engine will spend on putting the page code together. If it is more than 4-5 seconds, the search robot will simply not be able to index the contents of the pages correctly. And it will be uncomfortable for the user to work with the site.
You should always analyze the cache pages of your site in Google. The text cache will show whether Google bot sees your site as you show it to the user. You should look at pages in Google Search Console like a Google bot to check the errors. It is important to remember that JS-events that fill the site are differently seen by the user and Google bot (for example, clicking on the JS-link, opening a form with dynamically loaded content). This can be a problem for indexing certain types of content (for example, a block of reviews), or a tool for hiding content that is not desirable for the Google bot.
Typically, implementing such simple solutions can significantly reduce the percentage of failures.
Under what conditions can business think about using JS engines?
If search traffic is significant for the business, it is not recommended to make JS sites, as further SEO is too complicated. It's worth thinking about JS engines if the most important thing for your site is the speed of work (as JS-based site which works correctly can guarantee minimal delays from the server and clients' side). As an option, if your business just needs to be in trend (that is, the fact of the existence of such a site is essential).
But if you have a small company or agency, there is no reason to spend money on such a site for 1000 - 10 000 visitors per month.
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