|Marketing||– 15 min read –||October 30, 2019|
The Best Ways To Find An Email Address
Why the right email counts (and the wrong email hurts)
There are generally two types of bounce back emails: soft and hard. In soft bounces, your email is experiencing a temporary issue, usually caused by the mail recipient, and not your servers or the address itself. These can be caused by overloaded inboxes or temporary server outages on the part of the recipient. The bounce back email will usually indicate you should try again.
A hard bounce indicates a more severe issue. Serious, because it's usually on your end. It may be you have the wrong email address, or an email address has changed or changed servers. It can also be caused by blacklisting, or by blocking your website or email address. And that has an impact on your business.
The dangers of unopened emails
How to get off a blacklist
How to find the best email address
For, a company partnership, or to someone who can offer you more leads, or a bigger social media following, it can be trickier to track down an email address. Some companies want to keep that information private, to protect against malicious attacks or simple invasion of privacy. But for most, the information is widely available as long as you know what you're looking for.
For example, let's say you're a lifestyle blogger interested in affiliate marketing with a green baby company, and you're not sure how to get in touch. The first place to check is the website. Not only will it give you information about the company, but the About Page can also give you the name of anyone who handles partnerships or affiliate marketing.
Some companies even offer individual pages for members of their team. That can tell you something interesting about the person you're emailing, and it might even help create a more genuine connection.
One of the ways to ensure authenticity on the internet is through verification channels that include providing real contact data, including brick and mortar address, contact numbers, and alternative emails. This information is stored on the WHOIS database every time companies, organizations, or individuals register domain names for themselves. WHOIS keeps all this information in a database that is fairly searchable.
Be aware that not everything is searchable, thanks to private domain registration. Some companies opt to pay for WHOIS private domain registration, to protect from malicious email attacks.
site:companywebsite.com + name@companyname or site:companywebsite.com + name_lastname@companyname.
You may have to try a few of these to get a hit.
Social Media search
Email search tools
It's not just the right email...tailor your message
When you can't find the information you need on your own, the solution can be found with tools like Clearbit extension for Gmail, or Snovio. Most people's information is available online, but using unscrupulous channels, such as buying email lists can negatively impact your business, and your relationship with customers, clients, and other businesses.
But it doesn't stop there. Once you've found the right contact info, make sure your email fits the person behind it. Don't blast emails out with the same, generic message. This will not only give you a low conversion rate but might get you flagged as spam. And that would be a waste of all your contact finding efforts. If you're not sure how to create a well-written tailored email, there are plenty of copywriters available who can do this for you. After all, they are used to pitching stories tailored to various types of outlets. So why not apply the same principle to a prospective client? Asides from their email address, there is plenty of information available online the writer can use to personalize your emails.
So make sure your precision in targeting doesn't stop at the quality of the contact info but is applied to the content of your emails as well.
Cases, lifehacks, researches and useful articles
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