|Marketing||– 4 min read –||November 8, 2018|
Social Media Trends In 2018: Live Streaming [Infographic]
If you still think that recorded videos and video-on-demand services are the most preferred content by online audience, you should consider these facts on live videos.
Average time spent on video by online audiences
Tablets — 7.1 minutes for livestreaming versus 4.1 minutes for VOD
Desktop — 35 minutes for livestreams versus 2.6 minutes for VOD
According to Tubular insights, viewers spend 8X longer time in live-videos as compared to video-on-demand.
With such a powerful scope, how can businesses make the best use of their live streaming strategy?
Here are some best practices to consider for your live streams, and gain optimal returns on your time and capital investments. Most importantly, grabbing your audience's attention.
Choosing the right platform to stream
For instance, if you are a business catering to sports activities, you can consider Twitch, as the platform will have a maximum number of your relevant audience. If your business is into Lifestyle or Fashion offerings, you can go for Facebook live or Periscope.
However, due to the increasing competition and data leak scams, using a dedicated live streaming platform can give your audience a personalized, distraction-free and safe live streaming experience.
Advance promotion of your broadcast
If you are planning for dedicated live streaming, promoting the commencement of your live streaming event through Social media is a wise choice. The social media platforms like Facebook help you target your relevant audience and update them with the live event.
For instance, starting your promotional campaign a week before the stream, and giving them continuous posts daily with sleek taglines can make your brand name and the event date stay in your audience's minds.
Creating an engagement plan
Below is an infographic from StreamHash that shows the psychology behind the immense interest on live videos, the trends by industry, top platforms and brands which embrace live streaming to give you more idea on why live streaming is the ideal space for your business.