PPC Matchup #1
Fiverr vs UpWork
While there's certainly an upcomers in this niche, biggest freelance services are UpWork and Fiverr. So let's see how they compare in terms of keywords and ads. We compared the two in Google.US database, so this data is not necessaritly accurate for other countries.
New keywords (started ranking for in top 100): 4,329
Lost Keywords (stopped ranking for in top 100): 2,352
Improved Keywords (improved position in search): 669
Declined Keywords: (lost positions): 523
UpWork ranks in top 100 for 96,291 keywords
New keywords (started ranking for in top 100): 4,040
Lost Keywords (stopped ranking for in top 100): 811
Improved Keywords (improved position in search): 1,541
Declined Keywords: (lost positions): 920
Side by side comparison of keyword pools:
The number of common keywords is ~6000, which is a big part of Fiverr's keyword pool.
UpWork is shown on the first page of Google for 45,500 keywords
Visibility (shown in percent) stands for domain's visibility in top-100 Google results.
It's calculated according to the correlation between the number and popularity of the keywords the given domain ranks for in Google top-100. The more popular keywords a domain ranks for, the more visible it is in Google for potential customers.
Keywords in Ads:
Fiverr bids on 14,356 keywords in PPC and UpWork bids only on 4,444.
These two websites compete for 781 keywords in ads.
In light of recent news about UpWorks financial problems, watching how they handle online advertising and website optimization gets even more interesting.
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