PPC Matchup #1
Fiverr vs UpWork

We decided to see how market leaders manage their PPC campaigns, partly out of curiosity and partly to give some heads up for those who plan to join this battle.

While there's certainly an upcomers in this niche, biggest freelance services are UpWork and Fiverr. So let's see how they compare in terms of keywords and ads. We compared the two in Google.US database, so this data is not necessaritly accurate for other countries.

Change in visibility and number of keywords used by domains over the last year.
Visibility (shown in percent) stands for domain's visibility in top-100 Google results.
It's calculated according to the correlation between the number and popularity of the keywords the given domain ranks for in Google top-100. The more popular keywords a domain ranks for, the more visible it is in Google for potential customers.

We can see how increased number in trended keywords positively affected visibility for both our contestants.

Fiverr ranks 1st in ads for 5470 which is more than 3rd part of all keywords they bid on. Their most expensive keyword is "voice over ip service" with CPC of $45,5.

UpWork's most expensive keyword is "online ppc advertising" with CPC of $172,96. And they rank first in ads for 1960 keywords – nearly a half of keywords they bid on.

In light of recent news about UpWorks financial problems, watching how they handle online advertising and website optimization gets even more interesting.