|How-to||– 8 min read –||July 26, 2019|
How to transcribe audio and video to text
What is audio and video content for?
Moreover, many online-shops offer their customers a video review of a particular product which incites buyers to do the desirable action — purchase.
In 2017 Hubspot Company has conducted research which showed that 53% of users prefer video content type in the future.
What is a transcription for?
Search engines are able to index text content only. They don't see any other file types attached on the page. So, they don't pay attention to them while listing the results according to a particular request. Transcribing video and audio to text helps to, makes the "hidden" content visible for searchers.
It's likely that the text won't be read by most of the users but it is still needed. Many users surf the net via their mobiles in public transport where watching or listening to something is not so handy. Furthermore, there are people who perceive the information better via video. So, the wider is the audience, the more useful is your site and the better is your site's ranking.
If the text corresponds to the user's needs, includes relevant information and contains keywords it will stimulate visits and conversion as a result.
How to transcribe video and audio in text
Upload files or take a video from Youtube. A toolbar on the right side shows text size, history, etc. You can also regulate the speed of play.
The processing time depends on the file size and quality. This piece of text was ready for about two minutes. Set timecodes if you need a particular part of the record or movie to be transcribed. They give a 7-days trial, so you can easily try it. Further use costs are $20 per year.
Pay attention to the fact that text content should correspond to the subject of the page. Otherwise, it won't be shown to your target audience but to people who are looking for something else. They will enter your site and leave it immediately, as its content doesn't meet their preferences.
Neither audio nor video content should start automatically. It really irritates visitors and it's better to let them choose whether to play it or not.
There are a lot of various ways to turn sound into text. The most time-saving alternative is to use special transcribing tools which can be downloaded or used online. Upload files with good sounding and without side voices and so on. The higher is the quality, the more accurate is the transcription.
You can also type the text manually or use voice typing in Google Docs. The latter is free and relatively quick in comparison to manual typing.
This article is a part of Serpstat's Checklist tool
|Try Checklist now|
Learn how to get the most out of Serpstat
Want to get a personal demo, trial period or bunch of successful use cases?
Send a request and our expert will contact you ;)