How to setup AMP on the website
They are displayed on the website as truncated content. Additional elements like widgets, feedback forms, ads are not loaded onto them. Web pages consist of HTML markup with attributes and tags from the Javascript library. Google stores these pages in a separate cache, which speeds up loading from a mobile device.
This technology has an indirect impact on SEO promotion. The visitor won't leave the website after waiting for it to load. If the content meets the request to the greatest extent, the visitor won't have to look for other web resources. This affects behavioral factors, for example, a decrease in the bounce rate.
Advantages of AMP:
- accelerated website page loading;
- reduced time from a click to viewing a website
- potential decrease in bounce rate.
Setting up AMP for WordPress
AMP WordPress



Auxiliary plugin

AMP for WP




Checking AMP settings




- errors in AMP HTML tags and attributes;
- style and layout errors;
- errors in the templates;
- outdated tags.
Each case needs to be dealt with separately, depending on the error type. Google will help you and will add recommendations to the analysis.

Conclusion
There are ready-made solutions, i.e., plugins for websites created on popular CMS. They allow you to automate the development of AMP pages.
After completing the configuration of the plugins, make sure to check their operation. Google provides a tool that checks AMP pages. If Google detects errors, please fix and correct them. The main errors when setting up AMP pages are the following:
- errors in AMP HTML tags and attributes;
- style and layout errors;
- errors in the templates;
- outdated tags.
This article is a part of Serpstat's Checklist tool

Try Checklist now |
Speed up your search marketing growth with Serpstat!
Keyword and backlink opportunities, competitors' online strategy, daily rankings and SEO-related issues.
A pack of tools for reducing your time on SEO tasks.
Cases, life hacks, researches, and useful articles
Don’t you have time to follow the news? No worries! Our editor will choose articles that will definitely help you with your work. Join our cozy community :)
By clicking the button, you agree to our privacy policy.