How to set up the monitoring of brand mentions online
The monitoring of company mentions allows you to:
Positive reviews can be used in your advertising campaign. People like the fact that their opinions are heard.
You will also get the opportunity to track mentions about your competitors, which means that the external project promotion can be improved based on the experience of others. It's easier to find reviews that mention the name of their company, and then negotiate their advertising with the sites' owner where they are published.
How to track brand mentions online
Free media monitoring gives an overall picture and understanding of the current situation with the company brand. Paid tools offer more options.
All tools work on a similar principle. They have a form into which a reputation request is driven. Usually, it's: "Name of the organization reviews". The system monitors news by keywords and shows all mentions to this phrase.
How to create a reputational request
- the product name;
- the head name;
- the phone number;
- description of events and other things.
The free mention monitoring service by Google
For additional convenience, you're able to set the following preferences:
- tracking frequency: instantly, once a day or once a week;
- sources: the entire Internet or individual sites;
- relevance: all results or the most relevant.
The paid mention monitoring service by YouScan
YouScan is one of the leading monitoring systems for media and social networks in several countries. It also tracks media mentions and generates a report in the form of an analytical interface. What can be analyzed:
- social media;
- online mass media;
- review services.
Instrument setup training is also provided. There are different tariffs for users. The price of YouScan tariff plans varies from $540.
For large companies, when messages can number in the thousands, more options are needed. This functionality is offered by paid monitoring systems of social networks and media.
Monitoring is important for professionals involved in the promotion. This allows not only to control the brand development on the Internet and influence it but also to track information about competitors.
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