|How-to||– 12 min read –||August 7, 2019|
How to make up the semi-annual SEO plan with promotion strategy
What is the plan for SEO campaign necessary for?
- You will get the accurate sequence of operations and tasks to realize;
- you leave nothing out of account;
- you will control the situation with knowledge that is necessary to do. The already completed tasks also will be underfoot;
- you will save a lot of time in the future;
- you will create an efficient promotion algorithm for the successful execution of the follow-up projects.
Where to begin? Let's pay attention to the key stages of the website promotion. We also take a look at the SEO optimization sequence.
General website analysis and technical audit
The careful analysis of the competitors' websites should be done at this stage of SEO optimization. For this purpose:
Website structure forming according to the semantic kernel aspect
This stage of SEO promotion campaign has only one effective recipe and it is meant to make up the full-fledged semantic kernel from the very beginning. Then parsing and queries clustering process are carried out. The next step is to apportion all the queries both on the existing landing pages and newly created ones.
In other words, the structure needs to be discussed and coordinated with the semantic kernel. If the consumer is against recommended new structure, it is necessary to warn him about some queries would stay on the same positions and would not move upward in the search.
It is necessary to be ready for the long and labor-intensive process. The promo site may contain only several dozens of key phrases, while the online store should be promoted through hundred thousands of queries. Where to take them from?
Pay attention to the question of clustering. If you, for example, type the query in the search box "to buy lamps for living room", then you will receive a certain list of the websites:
It should be noticed that we are going to place the queries "buy lamps for living-room" and "buy the table-lamp online" on different pages. If your website does not contain pages under certain categories and sections, then it will be rational to create them. Expand your semantic kernel in compliance with the range of goods you have. The more queries you have, the more opportunities to increase the number of website visitors you gain.
Manual key distribution process when there are more than dozens of thousands of key phrases to deal with can take a lot of time. Therefore, it is possible to use the Clustering in Serpstat to make the process automotive. This tool unites similar phrases, using the user's parameters: Soft or Hard Clustering, Weak or Strong phrases correlations.
The pure semantics is gained after the operation is done. Users get the existing pages indication and recommendations which ones should be added according to the gathered queries.
One more key point of the website promotion is to create landing pages for each region of interest. For example, "table-lamps Washington", "lamps for the living room Chicago", etc.
Internal optimization process
External optimization process
Use informal sources like forums and comments and reach out to the link exchange market. Try to cooperate with websites owners who are also able to refer to your resource. It is the regular hard work which holds sway. It is notable that the biggest number of external links is usually created within the first months.
It is possible to highlight 9 main website promotion stages:
This article is a part of Serpstat's Checklist tool
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