Sign in Sign Up

This site uses cookies and other tracking technologies to make possible your usage of the website, assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide better user experience.

By using the website, you agree to our Privacy policy

Report a bug

1045 52
How-to 7 min read August 16, 2019

How to add a content section to your website and why you need it

The e-commerce website needs a News or Blog section to get higher rankings. Articles that are relevant for your target audience allow attracting more visitors and improving user behavior indicators.

Why you need a blog for the e-commerce site

The blog of the company or news section on the website provide numerous profits:

  • you can update website content regularly adding an unlimited number of pages — new content has a positive impact on search ranking;

  • you can use current themes to extend the project's semantic core and promote your website using long-tail queries;

  • you will see natural links and reposts of your published materials in social networks and other projects;

  • you will benefit from interesting and timely information — get new followers and analyze when the potential visitors return;

  • you will be able to use interlinking to connect articles, services, product categories together;
Interlinking in the onilne store
  • you will achieve a higher business reputation — being an expert in some areas, the company gets trust and loyalty from customers;

  • you will build an additional channel with the audience. It will help solve customers' problems and get constant feedback, inform clients about product features and offers;

  • you may be sure that it works because even the representatives of search engines prove how important the informational articles are for all the e-commerce websites. Herewith, blog posts piece of advice should help customers make the best choice by providing facts and objective data. Do not turn your blog to an advertising platform — it won't impress your readers.

How to keep a blog for online shop

  • You need a module to post blog articles. For example, in OpenCart, you can use this free system. It has multi-language support and allows you to add well-understandable URLs — the ones that are good for both customers and search bots. It is possible with the software numerical control the OpenCart module includes. The system gives an opportunity to gain two new categories for blogging — Articles and News.
Advanced News System for Opencart
  • after you install a blogging tool for an online shop, you need to create a list of themes for the upcoming articles. It is important to find the right topics for your audience and not to focus on SEO optimization only;

  • be sure that you have the correct proportion of advertising, informational and entertaining articles. If there are too many ads, your readers won't be interested in reading your blog;

  • while creating an article, use both informational and commercial queries if they are suitable. You also may add links to other products or services. It would be great to integrate links to various materials if they go well with the main topic of your post:
Internal linking in content marekting
Such an interlinking procedure is instrumental for the link juice assignment and behavioral factors forming because many people will stay longer reading your blog and will be waiting for new publications you are going to present;

  • it would be great to post various content, not only articles with a lot of words. Photo galleries, overview videos, infographics and other data that is truly interesting to your customers. Here you can find a guide on how to make an Infographic;

  • to understand which content type is the most popular, you need to follow data from analytic tools. It will help to understand which themes should be highlighted and which topics you should avoid as well;

  • the content plan is a must for blogging. You need a schedule, and you have to alternate different content types;

  • to get some ideas about new topics, visit the blogs your competitors have. It will help to find more themes and will give you a live example of how it can be done.

Several examples of blogs created for e-commerce sites

This is a blog of the food company that sells natural and organic products. The blog includes both reviews of the latest or featured products and articles about nutrition, vitamins and health care.
Food company blog
The information is well-structured, there are a few categories of content you may like and one great thing: related posts section that helps visitors stay here longer.
Another inspiring blog is Oh my Disney. The content is various. You can find news and announcements, behind-the-scenes videos, interviews, quizzes and rumors about celebrities:
Oh My Disney blog
This clothing brand is serious about blogging too. There are articles about trends and design, new collections and even food receipts. It has many colorful images and tiny links to the featured accessories and outfits. The content is both entertaining and useful. It gives a glimpse about products you can buy right now.
Clothing store blog example


Blogging helps e-commercial websites to attract new customers and retain an existing audience, has a positive impact on brand reputation and creates an additional channel for feedback.

Before you start writing your first article, it is important to create a content plan, understand who your customer is, decide how often the posts should appear in the blogging section, how long they should be and define all other aspects. You need to set a goal: why the blog is required and what it should bring to you in summation.

Blog promotion will help your website to get a higher ranking, increase your search positions according to informational queries and get more organic traffic in general.

This article is a part of Serpstat's Checklist tool
Checklist at Serpstat
Checklist is a ready-to-do list that helps to keep reporting of the work progress on a specific project. The tool contains templates with an extensive list of project development parameters where you can also add your own items and plans.
Try Checklist now

Learn how to get the most out of Serpstat

Want to get a personal demo, trial period or bunch of successful use cases?

Send a request and our expert will contact you ;)

Rate the article on a five-point scale

The article has already been rated by 1 people on average 5 out of 5
Found an error? Select it and press Ctrl + Enter to tell us

Share this article with your friends

Sign In Free Sign Up

You’ve reached your query limit.

Or email
Forgot password?
Or email
Back To Login

Don’t worry! Just fill in your email and we’ll send over your password.

Are you sure?


To complete your registration you need to enter your phone number


We sent confirmation code to your phone number

Your phone Resend code Queries left

Something went wrong.

Contact our support team
Or confirm the registration using the Telegram bot Follow this link
Please pick the project to work on

Personal demonstration

Serpstat is all about saving time, and we want to save yours! One of our specialists will contact you and discuss options going forward.

These may include a personal demonstration, a trial period, comprehensive training articles & webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.




We are glad of your comment
Upgrade your plan

Upgrade your plan

Export is not available for your account. Please upgrade to Lite or higher to get access to the tool. Learn more

Sign Up Free

Спасибо, мы с вами свяжемся в ближайшее время

View Editing


You have run out of limits

You have reached the limit for the number of created projects. You cannot create new projects unless you increase the limits or delete existing projects.

I want more limits