How to install the analytics system and to monitor e-commerce
What website analytics system to install
Google Analytics is considered as the most efficient multi-purpose tool, providing a wide range of reports. At the same time, far from every webmaster uses all options of the Google Analytics service range.
The requirement of tools depends on the purposes the webmaster has to achieve and the plans he aspires to realize.
Google Analytics Counter installation
Google Tag Manager installation
If you have Gmail box, run the sign-in procedure. Otherwise the account should be created. This procedure is standard and not complicated. After registration, the "Add a new account" form will open.
Google Analytics Counter creation
As soon as you press the needful button to confirm the operation, the GA tracking identifier will be available. Insert the tracking identifier on each page of your web resource before <head> tag. The website traffic showings will start to be captured in the service within 24 hours.
Setup rules of the tracking code could be changed, so it is recommended to follow Google instructions strictly.
Google Analytics setup
Why there is the difference between the analytics systems showings
Another variant is available. It is possible to point the time spent purpose. If the gained showings still differ in both services, it is necessary to check the following aspects:
- the tracking code is put on each web page;
- different counters are set up for each resouce;
- the time zone is set up correctly;
- identical filters settings are selected.
It is worth noticing that the showings could differ if the code of one tracking system is specified in an upper part template of the website, and another one is performed in the lower one.
How to monitor e-commerce in Google Analytics
E-commerce settings are usually carried out in Google Tag Manager because it will be more difficult to be great with the system for newcomers. First, it is necessary to turn on the parameter in all rendering sectors. For this purpose, it is enough:
- to select the GA section of administration, and then choose "E-commerce setup";
- to activate "Enable e-commerce";
- to turn on the tracking option;
- to save all actions done.
Here the optional e-commerce settings are available.
Google Analytics tracking methods for e-commerce
- Standard: it shows statistics of purchases made on the website or through the application. To get the accurate calculation, it is necessary to mention goods items, the average spent, transactions coefficient and other needful aspects.
- Enhanced: it shows additionally when visitors use the cart, when potential clients delete the goods from the shopping bag or cancel their order, etc.
To gain all the advantages of the enhanced e-commerce, it is necessary to set up GTM firstly. It gives an opportunity to gather the needful showings and transfer them to the web analytics system. Then the following steps should be done:
Anyway, we recommend making use of website developers' services for all these setting purposes. You could face with different nuances that are peculiar for some website types and the control systems to cope with.
The most popular system of websites analytics is Google Analytics. The built-in statistics for website engine (CMS) is possible to become a convenient way to keep track of the number of online store orders. Such systems do not need to be installed and setup in add-on.
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