This site uses cookies and other tracking technologies to make possible your usage of the website, assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide better user experience.

By using the website, you agree to our Privacy policy

Accept and continue

Report a bug

Cancel
84
How-to 5 min read October 25, 2019

How to find out the keywords of competitors and collect borrowed semantics

Competitors' keywords help to form the correct site structure and optimize pages for popular requests. Competitors' semantics are collected with the help of special tools that allow you to export keywords from the necessary site.

Search for competitors by keywords

To collect information about keywords that are used on competitors' websites, first of all, you need to know the projects that held top positions in search engines on the company's topic. If the site hasn't been launched yet, it's easiest to recognize potential competitors by monitoring a few phrases that describe the new business activities.

For example, you're planning to launch a flower delivery site. To be on to successful sites in this area, you can use Serpstat.

For example, enter the key phrase "Flower Delivery" and click "Search" to find out the main competitors:
Competitors research in Serpstat
As a result, you get an overview that displays the following data:

  • search volume of the phrase which is the average number of requests per month in the selected search engine;

  • the competition, from 0 to 100 percent, depending on how often the phrase is used in advertising campaigns. In this example, the phrase has maximum competition;

  • the cost per one click on an ad in contextual advertising in dollars;

  • the complexity of the phrase to advance in the TOP. The result shows the average complexity of key output in the TOP-10 of Google.

The overview also shows a graph of the seasonal request popularity. In this case, there are two spikes in the use of the phrase during the year, on the 10th of February and the 5th of March:
Keyword Trends in Serpstat
Then, you can have a look at the data about the domains that use this phrase. Moreover, you see where exactly it is contained. It can be on the main page or in meta tags:
Keyword difficulty for SEO
After that, a list of competitor sites from the TOP-20 is available:
Comptetitors in organic search list
Next, you've got a competitors graph:
Competitors graph at Serpstat

How to collect competitor keywords using Serpstat

Having learned the main competitors, collect their semantics. The competitor's semantic core will help to correctly form sections of your project and identify the most popular requests from the target audience of the company.

To avoid mistakes that could have been made by a competitor, it makes sense to use a unified semantic core collected from different sites. Keywords that are used on several projects at the same time will be most crucial for the new site.

To find out the keywords of a domain, using Serpstat, click on any selected competitor from the ones presented earlier in the overview:
List of keywords by competitor's domain
By domain, statistics are displayed indicating the search phrase, its position, frequency, estimated traffic, and the number of pages displayed for this request.

Besides, you see whether there are additional elements in the search results for each request, for example, images, related keywords, advertising.

Data on contextual advertising, such as the level of competition and the cost per one click on an ad, is also available. For further work, the keywords are exported to a file.

After loading the created semantics, you're able to export the results to a file.

Competitor keyword analysis

After collecting semantics, it's important to analyze the competitors' keys. Many keywords may not be suitable for promotion on your site, as they are navigation. Also, you can't use the regional inquiries indicating the territories where delivery is not carried out.

Moreover, it's worth checking how popular the phrase is with users, checking its frequency, and find out what the competition is in contextual advertising for this key. This information is available in the Serpstat module "Keyword Research" — "Overview", which was discussed in detail in the first section.

After the final selection of all suitable keywords, you need to do clustering, which means selecting a group of keys that are then promoted on one page. Clustering is also easy with the "Clustering and Text Analytics" tool of Serpstat:
Text analytics at Serpstat
After the semantics is analyzed, the received data can be exported:
Keyword clustering tool

Conclusion

  • The keywords of competitors serve as the basis for creating your semantic core;

  • these keywords are used in contextual advertising, taken into account when creating the structure and sections of the site, and in optimizing project pages;

  • collect competitor keys using various services, for example, Serpstat. Online services provide statistical data for analysis, in addition to the phrases themselves.

Learn how to get the most out of Serpstat

Want to get a personal demo, trial period or bunch of successful use cases?

Send a request and our expert will contact you ;)

Rate the article on a five-point scale

The article has already been rated by 0 people on average out of 5
Found an error? Select it and press Ctrl + Enter to tell us

Share this article with your friends

Sign In Free Sign Up

You’ve reached your query limit.

Or email
Forgot password?
Or email
Back To Login

Don’t worry! Just fill in your email and we’ll send over your password.

Are you sure?

Awesome!

To complete your registration you need to enter your phone number

Back

We sent confirmation code to your phone number

Your phone Resend code Queries left

Something went wrong.

Contact our support team
Or confirm the registration using the Telegram bot Follow this link
Please pick the project to work on

Personal demonstration

Serpstat is all about saving time, and we want to save yours! One of our specialists will contact you and discuss options going forward.

These may include a personal demonstration, a trial period, comprehensive training articles & webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.

Name

Email

Phone

We are glad of your comment
Upgrade your plan

Upgrade your plan

Export is not available for your account. Please upgrade to Lite or higher to get access to the tool. Learn more

Sign Up Free

Спасибо, мы с вами свяжемся в ближайшее время

Invite
View Editing

E-mail
Message
Optional
E-mail
Message
Optional

You have run out of limits

You have reached the limit for the number of created projects. You cannot create new projects unless you increase the limits or delete existing projects.

I want more limits