How to find content modules specific to a topic
Competitor Content Analysis
Consider as an example the selection of content modules suitable for news portals. You can get a list of competitors on a topic of interest in a particular region using Serpstat. Let's enter the query «news», select the region «Russia», the Google search engine and click on «Search»:


Comments, reviews, and overview on the website

- 95% of customers read reviews before making a purchase;
- 93% of local consumers use reviews to evaluate a local business organization;
- 72% of customers do not make a purchase until they read the reviews.
You can leave a review in most online stores indicating the rating of goods from one to five stars. In the reviews, you can add the name and avatar of the buyer, the characteristics of the purchased goods, for example, the size and color of the photo:

Implementation in WordPress



- allows users to rate from one to five stars;
- works on WordPress versions 4.7.0 and higher;
- contains spam protection and pagination;
- supports the Russian language;
- suitable for multilingual websites.
Implementation in OpenCart

- rate online store and website;
- add clarifications about exactly what you liked or not;
- respond on behalf of the store;
- send notifications to the author of the feedback that he answered;
- automatically send buyers an offer to leave feedback.
The module of reviews OpenCart SG Reviews Pro v1.0 allows you to create advanced reviews and ratings on the website:

- create your own response fields and ratings for certain characteristics of the goods;
- set the required number of stars in the ratings;
- use your pictures of stars;
- display products for which it is recommended to leave reviews in the personal account of the buyer.
Adding video player to the website
- adding a video to the website can increase organic traffic by up to 157%;
- users spend twice as much time on websites with video content;
- videos repost in social networks by 1200% more often than other types of content.

Implementation in WordPress

Implementation in OpenCart

Popular posts or products in the online store

In online stores place modules "Popular goods" to display products that are most actively ordered on the site. Also, modules with recommendations are used to familiarize yourself with similar products or products that other users have bought (upsells and cross-sales). Such tools allow you to increase the conversion and the amount of the average check. This online store uses several modules simultaneously.
Products of the same series:



Implementation in WordPress

- use several widgets of popular posts with individual settings in different places of the website;
- set the time range - the period for which the most popular posts are determined. For example, the last day, week or month;
- display miniature of posts;
- set the options for sorting popular posts - according to the number of comments, the total or an average number of views per day.
- display post ratings by readers.
Implementation in OpenCart
Another alternative to similar OpenCart products is Popular Products. The module shows the most popular products in the store by the number of views:

Conclusion
- tree comments on posts;
- video player for displaying your own or downloadable content from video hosting sites;
- blocks with the most popular, commented and thematically related articles.
- reviews to add information about the impressions of customers from the goods, services or company;
- reviews with detailed ratings of goods or services on the list of specified parameters;
- demo video.
This article is a part of Serpstat's Checklist tool

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