How to determine the user's city on the site

Adding the function of city selection to the site is needed on multiregional resources that provide different content depending on location:

Geolocation marketing is important for commercial sites that may have different service lists, prices and shipping costs depending on the region. Also, the user's location is necessary for information portals that provide a directory of local organizations and enterprises.

After selecting a city, the content change is implemented differently. On some sites, changing only the local phone numbers in the header, and on the other — the regional subdomain loaded by changing the city.

Such filtering helps to display not only the data for the entire region, but also to customize the content to a more precise location — the city area right up to the user's home, showing certain places nearby: for example, the store or office nearest to the customer.

How do websites determine location? If the user does not allow geolocation to be enabled in his browser, you need to determine the city by the visitor's IP address or display universal content without regional linkage. Checking the IP address may be inaccurate, so do not rely on it completely.

To implement the choice of the city on the site, you can use js-scripts, modules for the used CMS, API geolocation Google. Using the geolocation API will require programming skills: you need to configure error handling, set the location information update intervals, and if necessary, override the accuracy of the geolocation.

Google recommends you do not request information about the location of the visitor immediately upon loading, as the majority of users in such a situation will deny access to this data. You also need to explain exactly what location information is for.

To set a visitor's location on WordPress, you can use the "Multi-City AV":

The plugin allows you to add shortcodes that give an opportunity to customize different content display depending on the client's location. When choosing a location, the base of cities is used.

The developer's site contains code snippets that must be added to the website to use this functionality.

To correctly configure the choice of the city on the website, you need knowledge in the field of web development. If not, you can get help from the developers.

The region is automatically determined from the list, and you can manually select another city. The system determines the latitude and longitude of the user's location, sets the country, region and city.

You can implement this functionality using the module "[OLD] Geo IP Tools".

The tool is compatible with any version of OpenCart and performs the following functions:

• allows you to determine the location by IP-address, also giving the opportunity to select the city manually;
• when placing an order, information about the country and city is filled in automatically;
• for different cities you can display different content;
• You can set up a redirect, depending on the client's city, to the corresponding subdomain or URL;
• there are bases with cities.

Example of the module:

Defining the client's city allows you to change the content of the site depending on the location of the user. At the same time, you can either replace individual elements, such as a phone number and address, or load a regional subdomain with completely changed information and design.

To implement the functionality manually, you need web development skills or specialist assistance. You can also find ready-made solutions for your CMS, which are easy to customize yourself.