How to design a portfolio on the website

There are different design options for a portfolio website. They can be selected depending on the type of company business. It is only important to ensure that the structure is intuitive. The simpler is everything on the page, the better it is.

Each completed project was a specific task once. With exactly the same task, other potential customers will come to the company. And if they see that they coped with it brilliantly here, they will gladly place their order.

That is why, when creating a website for a portfolio, you need to look at it through the client's eyes. And he will definitely want to see under each project:

• The order options. What goal was set, what were the deadlines?
  
  
• The job description. How they performed, what difficulties they encountered, how they managed to overcome them?
  
  
• The result. What has been achieved, preferably in numbers?
  

For example, some people prefer to show how the budget has increased.

At another service company, the technicians showed a positive trend in the promotion.

It's desirable to illustrate each project. If this is an atelier for sewing wedding dresses, their pictures from different angles are suitable and for a furniture assembly workshop, assembled chairs, or tables in the interior.

If desired, and if possible, you can specify or mention the budget in passing — it helps customers to ask the price and make a choice in favor of the company.

The final and most important stage is feedback. On the page, it is advisable to make a block "Checkout". The same Call To Action-block will not interfere on pages with each project. For example: if the company is engaged in the creation of sites, then after the description of the task and work, you can add the button "I want such a site". This simplifies the ordering process for the customer and pushes the latter towards him.

The most common mistake when designing a portfolio site (or a separate page with examples of work) is negligence. Content is downloaded randomly, and it's hard for customers to figure it out.

The hardest thing is with a portfolio of large companies — there are many projects, and it is not possible to find a similar one to your own. To avoid such inconvenience, it is enough to structure the material, divide everything into sections or categories. Below is one of the options.

Here is an example of design, when the number of works is calculated in the thousands. Pay attention to the "All Tags" button — the list is expanding:

It is very important to strive not only for quality but also for quantity. The more work is, the more solid the company looks. At the same time, when there are few completed projects, you can do with a neat and convenient list without categories. The main thing is that everything was simple and clear in it.

It does not have to be many for each project. The main thing is that it is clear, informative, and catching attention. An absolute plus is a professional shooting.

Not only the photographer's portfolio website should have high-quality images. For example, if a company is engaged in the creation of sites, portfolios are often illustrated with high-quality photographs of a screen with a loaded web page:

Here, they clearly demonstrated that the developed resource would look good both on a PC and on your favorite gadgets:

It is advisable to make brief descriptions for photographs — under them or when you hover over them.

It's up to you in what order to post photos. If companies collaborated with large and well-known clients, they often put logos instead of pictures — they are already recognizable.

A description should be concise and understandable, you need to write in simple language. At the same time, it is mandatory to indicate what the goal was and what they did.

The success of any enterprise depends on the ability of its owner to sell, even if it is not associated with sales. The same situation is with a portfolio. This page sells the skills of people who work in the company. In order for the price to suit all potential customers, sometimes it's enough to simply pay due attention to the little things.

Internet marketers advise:

A portfolio can both attract and frighten customers; therefore, it is important to compose it correctly:

• only the strongest projects should be included in it;
  
  
• to each of them you need to make a high-quality photo, add a brief but useful description;
  
  
• periodically, it is desirable to update the work;

• the final touch is feedback. It is necessary to enable customers to place orders directly below the description — this will save a lot of time;
  
  
• also on the page with the portfolio should be intuitive navigation;
  
  

• if there are many works, it is better to divide them into blocks. Another option is to configure the search. Projects can be arranged in different ways. The main thing is that everything looks simple and clear.