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How-to 2 min read August 1, 2019

How to check the uniqueness of an organization's email address and phone number in search results

Check if a company's contacts in search results are unique because search engines may apply affiliate filters if contacts of some organizations coincide. Besides, it may mislead your potential customers.
Use a unique email address and a unique phone number to track customers who contact you using these channels and not the contact form.

Verification of the address uniqueness

The company address is a part of the "key" which is used by Google to identify your business. It is important to check that the address you specify is accurately displayed in Google Maps. To do that, find your company address on Google Maps. Make sure that Google found the necessary address:
Company address in Google Maps
If you cannot find your company on the map, you either need to edit your address (for instance, one street can be called in different ways) or report an error on the Map in Google. To do that, go to the "Suggest an edit" section:
Business information in Google Maps

Verification of the phone number uniqueness

Use a unique local phone number as your main one. Refrain from using the 800 series numbers and especially tracking numbers.

Phone number is also a part of the "key" that Google uses for cross-links to the information on your company. Using a non-local number will probably mislead Google and reduce its trust in your information.

This article is a part of Serpstat's Checklist tool
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