How To Check The Quality Of Your Domain's Optimization With Serpstat
Audit is often done when a website becomes an object of sanctions or gets a filter from a search engine. It's hard to miss when a filter is applied to a website: positions in search and organic traffic are dropping extremely fast. When this happens, it's necessary to find and eliminate errors on the website to get back its positions and traffic.
But removing a filter is not the only time when SEO audit is necessary. Even websites that work fine can be improved to get more traffic and higher positions in search.
SEO always starts with an audit, any specialist need to make sure that website is working properly and there aren't any basic errors that will stall the optimization process.
So, how does Serpstat audit works? Let's have a look.
Our test website got a score of 40%, which means there's a lot of room for improvement.
Serpstat find pages that return a status code 5xx (500-599)and 4хх (400-499). Status code report shows:
- URL where the error was found,
- Error code,
- Number of pages linking to the page with error.
First of all, Titles and Descriptions should be unique for every page. We also believe that an optimal length of a title is 10 to 70 symbols, and description length should be between 70 and 160 symbols. Serpstat can find the following errors when it comes to meta-tags:
- Empty or missing Title or Description;
- Duplicate Title or Description;
- Title or Description too long;
- Title or Description too short.
There should be only on H1 heading per page, and it should be unique for every page. It's also important to keep the order of headings in check.
Serpstat's audit shows two errors that may occur when it comes to headings:
- missing H1;
- wrong order of h1-h6 headings.
301 redirect means that page has been moved to a different address. 302 redirect means that a page is temporarily unavailable at this address.
Internal links should never point to the page which then redirects to another.
Serpstat shows the following issues related to redirects:
- page that redirects to another page; - redirect code (301 — permanent, 302 — temporary); - page to which users are redirected;- number of pages with redirects.
- Sharing links to the page on the social media,
- Acquiring backlinks to the page,
- Adding a page manually through webmaster panel,
- Pages hidden with a noindex tag;
- Pages hidden in robots.txt;
- Pages with insufficient text;
- Improper use of canonical meta-tag;
- Outdated flash elements on page;
- Is there a SSL-certificate installed;
- Are there redirects between the addresses with and without www;
- Are there redirects between http and https versions.
Serpstat shows several ways to improve the UX and loading speed of a website.
- Browser caching,
- Image size optimization,
- Font size
In our upcoming update we will add automatic notifications to let you know if new errors were found and how many errors were fixed.
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