How to become a digital marketer: where to start and what specialization to choose
Depending on the size and goals of the company, a digital marketer can perform different functions, for example, engage in search engine optimization (SEO), social media marketing (SMM), email marketing (newsletters), web analytics, targeted advertising, public relations or manage a team of such specialists.
But mostly a digital marketer manages a team of different specialists, understanding each of the areas of digital marketing.
Digital marketing specializations
SEO (Search Engine Optimization) — search engine optimization specialist
What are the responsibilities of this specialist?
- help a brand become a leader in search results;
- acquire traffic and new customers;
- select search queries and adjust the website to the requirements of search engines;
- configure website analytics;
- optimize the website together with editors, marketers, designers, and developers.
SMM (Social Media Marketing) specialist
What are the responsibilities of this specialist?
- manage communities in social networks: write posts, select illustrations, and videos;
- run advertising campaigns;
- establish communication with the audience and eliminate negative feedback.
Email-marketing specialist
What are the responsibilities of this specialist?
- develop an email marketing strategy;
- prepare emails and motivate users to leave contacts and make a purchase;
- collect and segment the list of subscribers;
- use content distribution tools;
- analyze the results of marketing campaigns.
Web analytics specialist
What are the responsibilities of this specialist?
- use basic analytics tools, such as Google Analytics;
- analyze large data massives;
- develop resource improvement strategies.
Targeted advertising specialist
What are the responsibilities of this specialist?
- develop a targeted advertising strategy;
- plan a budget, configure and run advertising campaigns on social media;
- analyze the effectiveness of campaigns;
- work with mind maps;
- create banners.
PR (Public Relations) specialist
What are the responsibilities of this specialist?
- develop a PR strategy;
- make a plan for interacting with the media and bloggers;
- distribute the budget;
- deal with PR and marketing tools;
- build processes of reputation management on the Internet.
Responsibilities of a digital marketer
However, there are several tasks that each digital marketer performs:
Well, I want to become a digital marketer. What to choose?
Choose a direction that you are really interested in doing. There are digital marketing tasks for everyone's taste. And in order to understand what you like best, you need to learn the basics of digital marketing, that is, to figure out how marketing generally works, what areas exist and what specific tasks are performed by different specialists.
Hard skills are professional knowledge and skills that are necessary to perform basic responsibilities. A digital marketer should be able to and know:
- marketing basics;
- plan a budget, configure campaigns in Google AdWords;
- create portraits of the target audience, develop USP and marketing strategies;
- master the skills of targeted advertising and search engine optimization;
- compose understandable and clear technical requirement specifications;
- create content strategies;
- allocate the marketing budget and monitor the effectiveness of its use.
- listen to people, hold a dialogue, defend your point of view;
- look for information and learn from the experience of colleagues;
- plan the workflow, set deadlines;
- form a team, set goals and control the process.
Where to study digital marketing and how not to come across charlatans?

Conclusion
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