|How-to||– 7 min read –||September 5, 2019|
How to avoid search engine filters for the website content
Spam generated content
Famous "black" SEO methods include doorway websites that use spam pages and links to redirect visitors to a promoted resource. They contain the content which is automatically generated for user requests. Template texts are very similar to each other, unnatural, and oversaturated with keywords.
Search spam is a prohibited method of promotion. Google is trying to identify such pages and exclude them from the index as low-quality content. In order to avoid sanctions imposed by search engines, you should abandon such methods and invest in improving the website content.
Hidden text on webpages
- using very small or zero-sized font;
- typing in an identical color to the page background;
- inserting images that cover text;
- moving the text off the screen via CSS;
- inserting hidden links in characters and punctuation marks.
This method contradicts the recommendations of search engines for webmasters. Misuse of hidden text can lead to the website falling under Google filters. Before you start working with a previously optimized project, you should check the website for hidden content on its pages.
The best option for SEO is to use only a custom version of the page with the right proportions of useful information and keywords that are important for website optimization.
The algorithm of Google called Panda is one of the active fighters of borrowed content. If non-unique content is used, the website ranking in organic search can significantly subside.
The purpose of publishing the borrowed text on a website is not always to appropriate someone else's authorship. Here are the types of websites that often face the need to do that:
If a website contains a lot of duplicated texts, you need to add unique, useful materials and articles to the general information asset of the resource.
You should check the text for uniqueness in order to be sure of the rewrite quality. There are services that compare your text with the information that is already on the Internet within a few seconds. For example, plagium.com.
Advertising violating terms of search engines
Your website can be filtered for aggressive annoying ads. Be careful with such types of advertising as teasers, automatic pop-ups, and banners. You need to pay attention to the number of advertising blocks and banners. Also, the contents of the advertisement must not contradict the current legislation.
The effort put into creating unique, valuable content together with natural optimization will lead to the best results.
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