How to analyze the quality of bought backlinks
Moreover, it is important to see that different search engines differently react to the backlinks themselves. There are plenty of cases showing that. For example, a site didn't need to be promoted in Yahoo, but at the same time, it couldn't succeed without backlinks in Google. However, it's strictly individual, so let's move on and analyze the bought and rented backlinks.
Backlink donor site analysis
The main factors which have to be taken into consideration before the purchase are the following:
Ideally, the link must stimulate traffic, that means it has to be followed by users. In such a case, you will normally extend the link mass.
Website's topic correspondence
Also, there are related topics which accompany or go lock-step with yours. In such a case, you can refer to certain cooking equipment.
Sanctions and filters
If we talk about why combining donor site's domain with yours is bad, it worth mentioning that combining means that the site is available by several addresses. Consequently, the search engine will independently decide what site exactly will be ranked and how. That's why the pasted link risks to be ignored during indexation. Moreover, you will just waste money.
Signs of life
Rented and bought backlinks analysis
Manual backlink analysis
However, the analysis takes much less time when you use special tools.
Rented and bought backlinks: Serpstat analysis
Moreover, tables include much data concerning the donors. You'll get up-to-date info not even wasting time for gathering it.
There are lots of markets, as it is a really effective optimization method. Most of them consider such necessity as backlink verification and allow considering inner reports. They include:
- link status, which shows whether it is available on the donor site;
- performance: general trust rate, Page Rank, and inner market trust rate;
- some services show the number of clicks, indexability, etc.
In this case, everything depends on the market.
Warning! In practice, donors' performance rates are quite often distorted. It happens when the service doesn't value its reputation. So, if you face such links providers, check their performance via other services.
Export the list of links from Serpstat or any other means of backlink analysis and upload it and launch the URL check. As a result, the Checker will generate a list of valid links, and all the bad ones will be removed or disabled:
Pay attention to both link mass dynamics and its quality in general.
This article is a part of Serpstat's Checklist tool
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